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How To Marry Your Offline Marketing Strategies With Your Online Marketing Efforts

Because so many people make use of the internet for basically anything you can think of, the offline side of marketing efforts is often overlooked. While the use of the internet for putting your business out there guarantees global reach, and visibility, there are many other tactics you may want to try that can give you an added push and of course, be profitable. Making physical connections with people is a vital part of the business building process, and should not be side-stepped when trying to grow your business.

In fact, combining offline and online strategies, produces the perfect marriage of forces to drive your business forward.

Make Use of Trade Shows and Expos
You can actually search online to see which trade shows related to your field of business you could take part in. You could split the cost of a display space with another business to minimize your costs.

Even if you decide not to exhibit via a booth or table display, you need to be prepared so that you can garner leads through this medium. Making use of print media through flyers and business cards which you can personally hand to patrons, is a great step toward building your network.

Volunteer for Local Projects or Causes
Making yourself visible in your community is an excellent way to put your business name out there and get noticed. When you share your knowledge base with others, while giving of your time in local charities and events, this certainly helps boost your visibility. It fosters their trust in you, boosts your credibility and gives you a business edge.

Utilize the Press
There are many local talk shows, whether on the radio or on television, who’ll welcome the opportunity to interview local entrepreneurs. Do your research to find ones which air at a time when audience reach would be greatest and also has good viewership or listenership. This is your opportunity to introduce a lot of people to your business, so represent yourself well and really sell your business and you’d be surprised how well leads are generated from this method.

You can also make use of the printed press. They are also usually very open to doing write ups on local entrepreneurs, providing background information and of course, your business information. This is an excellent opportunity to direct attention to your online business and create further traffic.

You may also choose to pay for advertising slots in local papers if you determine that reaching their target audience will also translate into reaching yours as well.

Leveraging Networking
Making connections with other business owners through associations or other groups gives you the distinct advantage of being able to make valuable business contacts. Having a direct link to these movers and shakers in the business world and being able to reference them, with their permission, in your business transactions, will give your credibility an added boost.

The Bottom Line
You need not invest all of your time and efforts solely into internet marketing. Some of the greatest impact that has been made by successful businesses is through person to person contact. When they see you as not just a virtual entity but as a real individual behind a business, it really helps to make an impression and every business needs to cater to the different types of customers out there.

You also don’t need to think of this method as a replacement for internet marketing. Rather see it as a beautiful opportunity to support and create synergy with what you’ve already been doing. Having a foot in two doors is much more prudent than limiting all your lead generation prospects to a single method or platform.

July 24, 2017   No Comments

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July 22, 2017   No Comments

Why You Need To Get Into The Mind Of Your Audience

If you’re looking to drive sales through increased traffic to your website and grow your business, the key determinants of this are your site visitors, your audience. The only way to truly see your marketing efforts pay off is to identify the clients most likely to engage your business, and produce a conversion for your product or service. To get hold of this information, there are a lot of software and programs available to help you collect this valuable data.

Many entrepreneurs spend generously on marketing campaigns to yield good conversion rates for their businesses. Garnering information based on the habits of your potential clients is a solid way to determine if many of your strategies are viable. Using software that can both gather and analyze your data will save you much time, instead of having to do it manually, and will provide you with well needed direction for the implementation of future strategies.

Once you have the data in hand, it’s time to get to work. These programs will provide you with basic information such as gender, age, and location. While these are good metrics to have, they really don’t tell you much, so a more sophisticated program which gives more substantial information relating to their educational background, their social media and general internet habits, and even where they live, gives a more complete picture of your ideal client-the one who will convert for you.

Since audience reach is a big deal, it’s likely that your marketing budget may be quite sizeable. The results of your audience information search will help you to see if you need to pump money into other areas of marketing or if the methods you’re currently using will suffice, or can be utilized in more effective ways.

The money you’ve spent on marketing and advertising is an investment in your business, for which you’d like to see returns. This targeted information will help you to figure out when and where your most likely clients shop and browse, then, you can use directed advertising to appeal to them on those platforms. When you’re clear about your brand and what you want it to say to potential clients, leveraging this along with the information you were previously armed with, will help you reach them in a most effective way and will yield the conversion you seek for your business.

It’s more than likely that you conduct business online as well and have seen pop up ads and other forms of advertising which make you wonder how these sites are able to determine your interests. This is because many of these sites use the same strategies with you, that you’d like to use with your clients, to increase your own profitability. It must be very clear now how this approach makes a lot of sense.

There’s no miraculous way to generate greater website traffic which converts to sales. Using structured and proven approaches which generate meaningful information, like this one, really is a logical way of gauging how to position yourself from a marketing perspective, thus putting you in a prime position to engage with your target audience.

Naturally, you’d love greater insight as to where you can get a hold of a host of internet marketing tips and strategies to increase your conversion rate and grow your business. There’s a tried and proven way for you to do so. Why not check out this done-for-you system, to find out how you can use various methods and find different resources to help you achieve your growth goals for your business?

July 20, 2017   No Comments

Seller’s Market

July 18, 2017   No Comments

How To Use Targeted Ads To Generate Traffic With Facebook

With the billions of people who use Facebook all over the world, this platform represents a gold mine when it comes to reaching people and generating traffic for your online business. As an entrepreneur you always have to be thinking about the most effective ways to raise the profitability of your business and this seems to be one of the obvious choices.

We’re not just talking about free advertising. Using the free method gives you a much smaller scope of reach than paid advertising would with Facebook. You can choose the frequency and the scope of your campaign, and also determine how to position if your business offering fits in with their advertising models.

How To Do It?

You have the option of promoting your business through posts made on your page, directing users to your website, and Facebook page promotion. What will prove most effective for you, is to have users directed to your website, which shifts the focus from your Facebook page and have prospects looking where the real action takes place. This is what will increase your chances of making an actual sale.

Through Facebook’s platform you’d already have made choices as to the demographic you’re interested in reaching so each visitor is a potential client.  You’re already attracting the kind of traffic you’re looking for.

Develop The Art

You need to bear in mind that Facebook users in most cases are looking to connect with people they know or are seeking out acquaintances. Their primary focus tends not to be on making a purchase. You will find though that pages offering a service tend to do pretty well. You’ll therefore need to consider how to create a catchy ad, which will capture your audience’s attention and urge them to consider giving you more than passing glance.

The ideal approach is not to try to fill an already existing need; ads are full of this. You want to create a demand, which is more likely to get you noticed and followed. Of course the objective is always to move the traffic to your website.

How To Properly Target?

Facebook offers you so many choices in terms of deciding which categories of individuals you want your ads to target. Among the most important categories are location, gender, age and interests.

You really want to zoom in on the matter of the interest of your audience and we’re not just talking about their general interests only. While this may be somewhat helpful in determining what might be appealing to them, the real winner is the specific interests they’ve listed on their profile.

In looking at their specific interests, you also want to take it a step further by researching just how much those interests mean to them. This will allow you to really fine tune your target audience so that your likelihood of traffic generation and ultimately conversion, will increase.

Ad Structure

You also want to give attention to the structure of your ads in order to target properly.  You can use original, purchased or (legally) free images to promote your ad. Choose carefully so that your image will speak to or resonate with your targeted audience.

Use clear and concise text with an easy to read and understand message. This is where you’ll have to find your creative side, or draw on the expertise of someone, paid or otherwise, who can assist you with wording.

If you have a business model that will allow you to make effective use of Facebook’s advertising platform, then learning how to utilize it effectively will help you create targeted ads for the right demographic. Making use of the tips provided and taking the time to get familiar with the ins and outs of the advertising platform, will generate traffic and revenue for your online business.

July 17, 2017   No Comments

What To Do About Bad Customer Reviews

In order for your business to grow and to generate greater customer traffic, making use of customer reviews is an excellent way for people who’ve had a previous experience with your business to share their opinions. This information also provides you with valuable insight on how to make improvements which will in turn be more beneficial for your business.

Many business owners fear negative public reviews and as result, some opt not to make this a feature of their websites. This may not necessarily be the best call simply out of fear of bad reviews, because remember, even though conducting business online is so convenient, many clients are still looking for the human element. This is where reviews come in, be they good or bad.

Even if you don’t make that feature available to them, they can post reviews about you elsewhere. You can make the best of a negative situation simply by how you respond to it and there are things you can do publicly and behind the scenes to mend fences. The following points give options as to what you can do to smooth things over, while also trying to, maintain good relations with a disgruntled client.

Address Negative Reviews Right Away

While you may seek the intervention of a website moderator to have the negative review removed if you feel that it has been unfairly made, you might not always be successful in having this done speedily if at all. Learning how to address the negativity by making a public response to your disgruntled client should be your first action in the scheme of things. Responding publicly and as soon as possible, lets your client know that you’re interested in addressing their issues, and also lets potential clients know that you’re interested in addressing matters which may have caused conflict.

In making your response, you need not be too detailed in terms of the issues that arose, however you’ll want to let the client know that you’ll make further contact to seek resolution. Be dignified and maintain your respect as well as that of the client.

Pursue Resolution

In reaching out to your client, let them know that you have an understanding of their issue as presented by their complaint, apologize for your company’s role in the unfavourable experience, and offer solutions or foster discussions for resolution of the issues. Your aim is to see if you can retain your customer and also arrive at an amicable agreement. You’ll have to assess the situation to see if any concessions may be necessary based on the circumstances.

Ask Politely For A Positive Review

Don’t be afraid to ask your client for an amendment to their previous review or to write another one which would more accurately reflect the existing situation after resolution. This will prove very helpful to your site visitors who might take note that the matter was addressed.

How Addressing Negative Reviews Affects Your Image and Progress

Your ability to handle a bad review successfully will equip you to deal with any situations which might arise in the future. Being willing to face them head on rather than shying away gives you the prime opportunity make improvements to your processes. You’ll also demonstrate a high level of professionalism and good customer service which may serve to re-instil a measure of credibility to, and confidence in your business.

Your potential clients will be able to see that you’re forthright and serious about delivering quality, regardless of the situation. This will in turn draw traffic toward your business rather than repel it.

If you’re interested in learning how to generate more leads for your online business, you may want to check out this lead generation system, done-for-you system to discover what you can do to strengthen your marketing efforts.

July 12, 2017   No Comments

Why Your Business Growth May Become Stagnant

Strategies for lead generation and internet marketing are constantly evolving. You might have been trying certain strategies which have been touted as effective for driving traffic to your online business, but find that they’re not working as well for you as others claim they do for them. Your online sales have a significant impact on the growth of your business so you’ll need to analyze your current strategies to see what may be going wrong.

The information to follow looks at things you might be doing which are working counter to the growth of your business. Really taking a good look at them will help you to shed these unproductive habits and develop a fresh approach to the online marketing of your business.

You’ve Not Created An Audience

The most effective way to generate traffic to your online business is to have a strong personal presence. You can accomplish that by authoring articles for authority websites, guest posting and having podcast interviews conducted with you. Doing this presents you as an expert in your field and will certainly get you a following.

You’re Not Focused On Establishing Connections

With that being said, you’ll need to strike a balance so that you don’t present yourself to your audience as an aloof expert. Let them see you as a person with whom they can truly connect and this’ll do wonders for your business.

You’re Too Dependent On Social Media for Marketing

Social media provides a free platform for you to be able to reach the global market and direct attention to your business. To be most effective if you choose to use social media as a marketing tool, you’ll need to make use of the paid ads they offer to get the greatest opportunity. Outside of that, you’ll also have to use the services of other forms of paid advertizing outside of social media if you want to see tangible results.

Your Brand Is Not Original

While an important way to get yourself noticed and become profitable is to take a lesson from successful businesses, you’ll need to exercise caution not to become a carbon copy and lose your unique identity. There’s also no guarantee that you’ll have the same success using someone else’s strategies. Your best bet is to establish your brand as an original and use that to generate interest in your business which will convert into profitable leads.

You Need To Update Your Marketing Tactics

With the evolution of online marketing strategies, you’ll also want to take a close look at your methods to make sure they’re current and effective. The online marketing landscape changes so quickly these days, that what may have worked so well for you just a few months ago, doesn’t have the same efficacy now. Keep up to date with current strategies by doing research on reputable (authority) sites, to see how you can implement the fresh strategies and put them to work for you.

The competition in the internet market place is quite fierce, but there’s always room for more. To make a meaningful impact you have to be willing to do what it takes to set your business apart so that you’ll get noticed and attract the right kind of traffic, the profitable kind. You also have to be mindful that there’s a lot of information out there clamoring for your attention, begging for you to implement strategies and tactics that are proposed to help you.

Giving serious attention to the foregoing setbacks which may be affecting your business, and having a clear vision in mind as to where you want your business to go, will help you to see renewed and sustained growth.

July 10, 2017   No Comments

Use Facebook Live Video to Promote Your Business

Facebook is a great tool to promote your business If you own a restaurant, imagine using Facebook Live to show off your delicious meals. Watch this video ad see what other ideas you come up with.

July 8, 2017   No Comments

Come Along for the Ride

Welcome and I invite you to come along for the ride.

I had a blog several years ago which published interesting content but I stopped posting in late 2009 due to the mortgage industry meltdown. I ran a medium size mortgage company and after that point I decided to take a break.

However I quickly became involved in business consulting with a friend of mine. His specialty was mortgage company so it was right up my alley. I’ve been doing that for almost 8 years now and it is a very rewarding and fun job as you see many people achieve success and increase profitability.

We have now branched out into education and consulting to help more people achieve their dreams through entrepreneurship and Internet marketing.

June 3, 2017   No Comments