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Posts from — August 2017

Expanding Your Marketing with Pinterest


Why Pinterest?

Visual marketing has always been a popular tool for businesses. With the introduction of the camera phone, photos have become even more common both in business and recreation and, for many, sharing has become almost as second nature as breathing.

Is Pinterest Part of Your Marketing Strategy?

Up to this point, you may not have thought about Pinterest as a viable marketing outlet, however, every business has a story to tell. Visual marketing will help you tell your story.

Since its launch in 2010, Pinterest has grown to over 70 million users and 25 Billion pins. 500,000 of their users are business accounts. Pinterest’s audience is active and already very engaged. Taking advantage of this would be a good way to expand your marketing and drive more traffic and sales to your business.

Here we’ll look at how some national brands have utilized this particular type of social media to increase their product’s appeal to more buyers.

Don’t Just Show Your Products, Show the Lifestyle They Can Create

Currently, the most popular pins on the site are fashion, food, and home decor. Enter Lowe’s, a brand that has worked to customize its activity to appeal to Pinterest’s audience. Lowe’s Pinterest subjects include everything from inspiration for a new room design to gift ideas that link neatly to their online store.

The result is a digital arena of ideas and 3.5 million followers.

Bring Pinterest to You

Since there are still people who like the process of actually going to a store, finding an outfit, and trying it on, Nordstrom has advanced its marketing process to include Pinterest as an in-store promotional tool. The store highlights its most popular pins by showcasing on site in their store locations.

And, Nordstrom isn’t the only company integrating this new type of marketing approach. Target and others are also transitioning their in-store promotions.

Highlighting the most-pinned items in your store will encourage people to buy. Whether you sell exclusively online with eCommerce or have a brick-and-mortar location, you can highlight your most pinned products to draw more attention to them.

Humanize Your Business

Try forgoing the glossy marketing you may have been using up to now. Straightforward, down-to-earth images can be just as engaging. Just look at Ben and Jerry’s marketing to see how well it can work.

Ben & Jerry’s Pinterest boards include the History of the Company, and The People Behind the Pints. By telling their story through pictures, they’ve provided fans with an invitation to look at their brand’s wider mission.

Your staff, stores, customers, and hometown are all worth celebrating. Showing the human side of your brand builds a more personal relationship with your customers.

Work to Inspire Your Audience

Most people would probably think GE would be the last company they would see on a Pinterest board. It would be hard to show the visual side of a manufacturing brand, so GE when another direction and chose to share the inspiration that drives them to innovate. They found a way to draw-in their followers by making the most of their stunning pictures.

Their boards highlight specific ways their products can be used, with titles like FABULOUS Kitchens, Brilliance in Motion, Gifts for Geeks, and Under the Microscope. GE has created an exciting, original profile that appeals just as much to style-conscious follows as it does to techies.

If you don’t think you have a Pinterest-friendly brand, try to think outside the box. Attract your followers through the images that inspire you and your brand’s innovation.

Pinterest is a great visual social platform that is increasingly becoming a powerful source of customers online for store owners.

Visual storytelling is the most popular way to reach your fans right now. Even if you don’t feel like you have the allure that most Pinterest users like remember, it is all about cultivating a body of images that can be used to inspire your followers.

August 29, 2017   No Comments

Why We Collect Clutter and How to Clear It


My sister sent me this great article about clutter which is a great read if you’ve read 4-Hour Workweek, by Tim Ferris. Here is the Takeaway in 6 Bullet Points, the full article is linked below.

1. Make immediate decisions about mail and newspapers. Go through mail and newspapers on the day you receive them and throw away unwanted materials immediately. Don’t leave anything to be decided on later.

2. Think twice about what you allow into your home. Wait a couple of days after seeing a new item before you buy it. And when you do purchase something new, discard another item you own to make room for it.

3. Set aside 15 minutes a day to declutter. Start small — with a table, perhaps, or a chair — rather than tackling the entire, overwhelming house at once. If you start to feel anxious, take a break and do some deep breathing or relaxation exercises.

4. Dispose of anything you have not used in a year. That means old clothes, broken items, and craft projects you’ll never finish. Remind yourself that many items are easily replaceable if you need them later.

5. Follow the OHIO rule: Only Handle It Once. If you pick something up, make a decision then and there about it, and either put it where it belongs or discard it. Don’t fall into the trap of moving things from one pile to another again and again.

6. Ask for help if you can’t do it on your own. If you feel these strategies are impossible to carry out and you cannot cope with the problem on your own, seek out a mental health professional.

Therese Borchard, Why we collect clutter and how to clear it

August 28, 2017   No Comments

Creating an Effective Social Media Posting Schedule

The frequency of your social media posts can directly impact the number of followers that you get and keep.

If you post too infrequently or frequently, you’ll lose followers. You’ll also have trouble getting people to take notice of your social media accounts. For this reason, you need to come up with a schedule.

A social media posting schedule takes into consideration the following factors:

The best time of the day to post
The best day of the week
The topics you should post about
The percentage of promotional content

Determine the Best Time of the Day and Best Day of the Week

The best time of the day to post will vary, depending on the social media platform that you use. Also, your target audience may have different internet preferences.

Don’t forget to take the time difference into consideration. 80% of the US population are in the Eastern or Central time zones. If you’re in California and want to target the largest audience, you’ll want to plan your posts based on EST time.

Engagement tends to peak at the following times during the weekdays:

9 AM EST – overall engagement
1 PM EST – most shares
3 PM EST – most clicks

Next, consider the best day of the week to post. Monday through Wednesday, people are less active on social media. The majority of the population is too busy getting into the work week.

By Thursday, people are looking forward to the weekend and are more likely to spend time browsing on social media.

User engagement peaks on the weekends. This goes against previous studies that showed higher engagement during the weekdays. But, trends change over time.

The bottom line is that you should post between Thursday and Sunday to increase engagement. You should also plan at least one post for 9 AM, and subsequent posts around 1 and 3 PM.

Find Topics That Your Target Audience Will Enjoy

Along with considering the time of the day and the days of the week to post, you need to consider the topics of your posts. Find topics that your target audience will enjoy.

The first place to start is with the platform that you’re using. Facebook makes it easy to share just about anything, but Instagram and Pinterest are more image-centric. This means that content with a compelling image included in the post will be more effective on these platforms.

The topics should also be related to your niche and provide real value to your readers. This could include:

News
Tips and tutorials
Advice and suggestions

Essentially, it needs to contain beneficial information.

You can explore the most popular topics by performing searches through each social media platform. Each of these networks, including Twitter, Facebook, and Instagram, includes a search box.

Type a keyword into the search box and look at the top results. View the profiles of the original posters of the top posts. Look for posters that tend to share content related to your niche and see what topics receive the most likes, shares, and retweets.

Balance Your Promotional Content

Along with your schedule and topics, you need to balance the use of promotional content. It’s a perfectly acceptable business practice to use self-promotional posts on social media. But, if you use too many promotional posts, you’ll lose followers.

20% appears to be the median where engagement increases or decreases based on the frequency of promotional posts. This means you should plan one promotional post out of every five posts.

If you post once per day, this is one promotional post per week. If you post several times per day, you’ll share a promotional post every other day.

Start using a social media posting schedule to increase the effectiveness of your social media marketing efforts.

August 26, 2017   No Comments

What Smartwatches Mean for Email Marketing Campaigns

Both Apple and Samsung have created their own version of a smartwatch that link to a user’s respective smartphone. Users can send text messages, use a variety of smartwatch-enabled apps, and check their email.

While smartphones have brought users conveniences like Google at their fingertips, interactive messaging features, and social media apps on the go, smartwatches are on their way to doing the same thing. No need to pull out your phone when you can check your messages the same way you check the time.

Since their introduction to the market, Apple has sold over 13 million of their Apple watches. As these watches begin to penetrate mobile technology, let’s take a closer look at how that will impact email marketing campaigns.

Smaller interface means a shorter subject line

Email marketers should prioritize short, concise subject lines to make their content quick to read and easy to digest. Research on unique subject lines revealed that three-word subject lines have the highest engagement, but seven-word subject lines are most common.

Word choice is extremely important given you only get a few. When drafting a subject line, stay away from these trigger words that ranked low on engagement rate:

Free, help, reminder—triggers spam filters and users often associate these emails with bombarding, repetitive messages
Tired internet slang such as bae, fleek, ftw—rank low on open rates because they are mistaken for text messages
FWD: and RE: lead to a sense of deceptive familiarity and are reminiscent of chain emails – too long!

Links, hashtags, and graphics could be in trouble

Subject lines accompanied by long URLs and hashtags have less than 10% engagement. URLs and hashtags also take up valuable space in an already small screen.

Email marketers should focus on a strong call-to-action in the email body. Just as the subject line, call-to-action statements should be clear, concise, and to the point.

Without optimizing your emails, images and gifs will either not load or not appear to be the right size on a smartwatch screen. Unless you’ve tested your images and are certain they will function correctly, it’s best to forgo them.

The Apple Watch doesn’t automatically download images when it is opened, so email marketers need to prepare alternative ways to engage with their readers. Include the graphics, but switch to HTML if you haven’t already to take advantage of the tag for email images.

Clean, easy to read emails

As with certain images and graphics, there are email templates that will cause issues for smartwatch users. Most email templates are designed for desktops and laptops with HTML widths of about 600 pixels.

Email templates are often too wide for most smartphones, so it goes without saying how this would taint the viewing experience on a smartphone. These inconsistencies could also prevent horizontal scrolling.

Email marketers should consider that confined space that smartwatches have and adapt their email template to a single column format or plain text. This format is easy-to-read and doesn’t require horizontal scrolling.

Think about the face of a smartwatch and the size of your index finger. If buttons and hyperlinks are too small, there’s a possibility that you could open the wrong thing. It’s not long before a user will close an email in frustration and forget what they were going to click on entirely.

With a strong call-to-action, email marketers should consider designing action buttons that are easily accessible. Buttons should be large, visible, and easy to tap on a smartwatch screen.

Email campaigns will take a little more thinking to reach smartwatch users correctly and effectively. Now that you know how smartwatches will affect your marketing display and open rates, keeping the user experience in mind is crucial.

August 25, 2017   No Comments

What You Need to Know About Remarketing Lists for Search Ads (RLSAs)


With the ability to personalize the online advertising experience, remarketing strategies are gaining traction as one of the most popular internet marketing strategies. Online marketers no longer must rely on keywords as their only targeting strategy.

Keywords haven’t been left behind as there are methods that work alongside them such as Remarketing Lists for Search Ads (RLSAs). RLSAs have been around since 2013, but they’re still being overlooked and underused.

This post will help you understand what RLSAs are and some strategies on how to use them. Once you get a basic understanding of what RLSAs do and how they work, implementing them for your benefit will become much easier.

What are RLSAs?

Remarketing Lists for Search Ads takes traditional display ads a step further to target ads to customers who’ve visited your site, on the Google Search Network. RLSAs allow you to apply different keywords, bids, and ad copy to a variety of audiences.

RLSAs provide an opportunity for greater personalization in a world where tailoring ads to users is essential. It is now easier to create ad copy that is relevant to the user and enhance interactions between them and your company.

To get started with RLSAs, you will need to set up your website with Google Display Network remarketing and set your campaigns to include all features and settings. RLSAs use the same lists and management as your Google Display Network. These pre-existing remarketing lists will allow you to:

Target visitors on the search network who’ve already visited your website
View visitor behavior while active on your site
View search queries on Google

You don’t have to set up new campaigns or ad groups. Simply attach a remarketing audience and campaign of your choice. However, don’t hesitate to experiment and set up new campaigns and ad groups to specifically test RSLAs.

Getting started with RLSAs

Keyword research is essential to having highly relevant RLSAs. By applying different audience targeting you can refine who you reach out to and refine keyword sets appropriately.

With this you can bid on more generic words or wider math types for visitors that have visited your site before or are more likely to convert – the possibilities are endless.

You can tailor your bidding strategy is any which way you choose as some keywords may be too broad for general search traffic. Think about bidding more to:

Customers who viewed high price items
Customers that spend a certain amount of time on your site
Customers who leave their carts with items or don’t fully complete transactions

The benefits of implementing RLSAs

It’s important to understand that Remarketing Lists for Search Ads are targeted for people who have already visited your website or app. People that are familiar with your site are much more likely to convert in comparison to new visitors.

RLSAs give your company an additional opportunity to target your previous visitors through a different channel. You can better targeted qualified and valuable users who already know about your website or app.

When implemented correctly, RLSAs can deliver:

Efficient use of ad spends
Higher click-through rates
Better conversion rates
Lower cost per conversion
Better return on investment (ROI)

How to implement RLSAs

You must update your Privacy Policy or Cookie Policy on your website or app to affirm your use of DoubleClick cookies. You need at least 1,000 cookies in one list to utilize Remarketing Lists for Ads.

Currently, RLSAs require the use of AdWords Remarketing code as opposed to the Google Analytics remarketing code. Add the AdWords remarketing code to your website, but you can have both sets running alongside each other.

Once you’ve completed these basic steps, you can begin to:

Set up remarketing lists to be used for RLSAs within AdWords interface
Add a remarketing list to a search campaign group
Add a negative remarketing list to a search campaign or ad group

Getting the most from your RLSAs

Setting on Remarketing Lists for Ads on your campaigns is the first step. The next step is to ensure that you are using RLSAs efficiently. Here are three ways to ensure you’re getting the most out of your RLSAs:

Personalize as many ads as possible
Adjust your bids
Explore keywords

Tailor your ads to your specific audiences—be as creative as possible. Interchange approaches between ads and works towards making them increasingly relevant and personal. Don’t use the same ad for people who left items in the cart and those who didn’t get past your homepage.

Take advantage of what you already know and bid for audiences that are most likely to convert. Lower your bids for those who are less likely to convert or not as valuable to you.

RLSAs give you the opportunity to bid on keywords that you wouldn’t otherwise. Creating an entirely new search campaign for your RLSA doesn’t pose the same risk as targeting your audience through a random standard search.

Now that you know what Re-marketing Lists for Search Ads are and how to implement them, there is no excuse to not be using them. Don’t be left behind by simply targeting keywords.

August 24, 2017   No Comments

How to Properly Use Hashtags for Social Media Marketing


Hashtags are useful for helping people discover your social media posts. Twitter was one of the first social networking sites to make good use of hashtags. But, they’re now an important part of all social networking sites, including Facebook, Pinterest, and Instagram.

While hashtags are useful, they can also have a negative impact on your marketing efforts. You need to be careful with how you use hashtags in your posts. So, with that in mind, you should learn how to properly use hashtags for social media marketing.

The Basics of Hashtags for Social Media

First, let’s make sure you understand what a hashtag is and isn’t. You can think of hashtags as keywords. That’s a hashtag in a nutshell. It’s a keyword or keyword phrase without any spaces and it includes the pound sign at the beginning of the phrase.

The reason that you should use hashtags is that they’re used by social media search engines. When a user performs a search, the site finds relevant posts based on hashtags. And, hashtags are now used by almost every major social media site, including:

Facebook
Twitter
Instagram
Google Plus
Pinterest
Tumblr
Flickr

So, you know the basics. Next, find out how to properly include hashtags in your posts.

The Correct Way to Use Hashtags

If you can remember what hashtags are used for, it should be easy to use them properly. Here’s a quick look at the correct use of hashtags:

Use up to 3 hashtags per post
Make sure they’re relevant to your post
Use local terms to increase local marketing

Generally, you’ll only use 2 or 3 hashtags per post. Adding too many hashtags shows that your posts don’t have a clear focus. Instagram is an exception to this rule. For example, Instagram posts with the highest engagement typically have 4 or 5 hashtags.

When choosing hashtags, make sure that they’re relevant to your post. Don’t include a hashtag simply because you think it’ll attract more users. You can take a look at trending hashtags to find examples, but don’t add them to your post unless they actually make sense in your post.

You can also use local terms to help increase local marketing. For example, when posting about an event, you can include the name of the city where the event will take place. The same applies to posts about local businesses.

The Incorrect Way to Use Hashtags

It’ll also help to learn the incorrect way to use hashtags. These are methods that you should avoid:

Using too many hashtags
Including hashtags in your message
Using the same hashtags every time

Remember, don’t use too many hashtags. Unless you’re using Instagram, you should only use up to 3 hashtags. Otherwise, they’re no longer helpful.

Also, don’t include hashtags in your message. Don’t use them to replace words. This makes it hard to read your message. For example, you wouldn’t say, “check out our latest #SEO #service.” Place them at the end of the message.

The final tip is to avoid using the same hashtags every time. Mix it up. Using the same hashtags will only help you continue to attract the same people. Do you use the same keywords on every single page of your website? No. So, use a variety of relevant hashtags to appeal to more people.

As long as you follow these tips, hashtags should help you gain more followers and improve your social media marketing.

August 22, 2017   No Comments

6 Tips to Help You Increase Your Instagram Followers

Instagram is currently the fastest growing social media site. This provides a great opportunity for entrepreneurs looking to grow their brand. With Instagram, you get access to over 600 million active monthly users.

Not only does Instagram have the numbers to help you expand your brand, Instagram followers are also more likely to engage. This means you’ll have better chances of getting followers to follow your links. But, first, you need to gain these followers.

Use these 6 tips to start increasing the number of followers you have on Instagram.

Research Your Competition and Take Notes

The first step is to begin researching your competition. You should see what they’re doing to attract followers. Look at the type of content that they post, which posts receive the most likes and shares, and how frequently they post.

By researching your competition, you gain valuable insight into the needs and wants of your target audience. You eliminate the need to perform detailed consumer research.

Make notes on what you find. Write down the frequency of their posts and other details. Use this as a base for your posting strategy.

Announce Your New Instagram Account

You can also take advantage of your existing follower base on other social media accounts. This can give you a quick boost of new followers to your Instagram account.

Post an announcement on Facebook, Twitter, and other social media sites encouraging your followers to check out your Instagram page.

Create an Instagram Posting Schedule

The next step is to create a posting schedule. While it’s easy to say that you’ll post a few times per week, it’s hard to stick this routine without setting concrete goals and plans.

Generally, you’ll want to post at least once per day. You don’t want to bombard your followers with posts. But, you also don’t want them to forget about you.

Along with the frequency of your posts, you’ll want to consider the timing of your posts. The time of the day can directly impact post engagement. The best time of the day to post depends on your followers.

Pay attention to what time of the day users engage with your posts. Typically, the afternoon is the best time, as people are out of work.

Take High-Quality Photos for Your Posts

Instagram is highly visual. Each post will contain a photo or a video. Make sure that you use high-quality photos. You should consider investing in a decent camera unless your smartphone has a camera capable of taking quality shots.

If your images appear grainy or out of focus, your Instagram feed won’t be as appealing to potential followers.

Include a Clear Message in Every Post

Along with a photo or video, you’ll need to include a message. This message should be short, concise, and clear. Make sure that people understand the point of your post, especially when promoting your products or services.

Remember to Use Hashtags in Your Posts

After your message, you should add several hashtags. Don’t try to include the hashtags in your message. It makes your message difficult to read.

At the bottom of your message, include several relevant hashtags. This helps people discover your posts when using the Instagram search feature.

Combine these tips to get the most out of your Instagram account. In addition to these suggestions, the use of sponsored posts can help you attract more followers.

Instagram is growing quickly. Get involved while interest is still high.

August 19, 2017   No Comments

Marketing Techniques to Target a Local Market

Local marketing requires a slightly different approach than traditional marketing. Though, it offers plenty of benefits. Targeting a local market is similar to niche marketing. You’re narrowing your focus to help increase conversion rates.

As an entrepreneur, you could create separate marketing campaigns, each focusing on a different local market. Here are some of the best resources and methods for this purpose:

Get listed in online directories
Create promotions for local customers
Target local customers with paid ads
Become active in local social media communities
Create local events and promote on social media

Get Listed in Online Directories

Each region seems to have their own set of online directories. For example, if you want to target customers in San Francisco, you would search for online directories that list San Francisco businesses or businesses that offer special promotions for San Francisco residents.

Getting listed on these sites is the same as getting listed on any other directory site. You’ll generally need to submit the URL of your landing page to the webmaster of the directory site, along with a little background information.

Some of these online directories offer free listings, while others charge a fee. If you plan on using a directory that charges a fee, make sure it’s worth the cost.

Use online resources to find out how much traffic the directory site receives. They should be receiving thousands of visitors each day and have a positive PageRank.

Create Promotions for Local Customers

Another option is to create promotions for local customers. When you choose a local market, decide on special offers or deals to give exclusively to the local customers. Not only does this help you target a local market, you establish trust with your customers.

Target Local Customers with Paid Ads

Use paid advertisements to target local customers. Almost every paid advertising channel available includes options for focusing on a specific local market. You can target regions, states, and even cities.

You can even use this solution with some of the other tips. Use the paid local ads to help spread the word about your promotions for local customers or your local events.

Become Active in Local Social Media Communities

Become active in local social media communities. If you take a look through online communities and forums, you’ll find an abundance of local groups. Just make sure that you follow the rules and regulations of the community.

Some communities and groups have restrictions when it comes to self-promotion. If self-promotion is prohibited, you can still use these communities to learn more about the interests and needs of your local market.

Create Local Events and Promote on Social Media

You could also create local events and then promote these events on social media. Facebook provides a simple solution for this method. You can create a Facebook event and then invite your followers to attend.

Even if you don’t use a Facebook event, you can still promote your event through social media. Simply link to your landing page where you discuss your event and share the post on social media. Encourage your followers to share the post with their friends and family.

Targeting a local market isn’t just for local businesses. Entrepreneurs can use these methods the same way that they use niche marketing. In fact, simply think of the local market as another niche that you want to target.

Start using these suggestions to target your local market.

August 18, 2017   No Comments

Creating a Social Media Business Profile That Connects with Customers


You’re likely already using social media as a part of your marketing strategy. If you get a lot of traffic to your website and don’t get a lot of attention on social media, then your business profile may be turning potential customers away.

Social media business profiles that connect with customers are more likely to result in high-converting traffic to your website.

Make Sure That You Use the Right Name

The first, and one of the most important, factors of your social media business profile is the name of your social media account. If you’re developing a personal brand, you should stick with your own name. This is especially true if you use your name for all promotional purposes.

For businesses with a specific business name, make sure that your social media account matches. Basically, whether you’re developing a personal brand or a business identity, the name should match your website and your promotional material. People should not have trouble searching for your profile.

Choosing the Best Profile Pic

Once you choose the right name, you need to choose the best profile pic. Again, there’s a difference between profile pics for personal brand and business brands. For a personal brand, such as an internet guru or a blogger, you’ll want to use a picture of yourself.

Businesses should use the same logo that they use on all other promotional material. You’re probably noticing a pattern here. The goal is to make things consistent across your website and social media profiles.

Along with remaining consistent between your website and social media account, you also need to use the same name, profile pic, and other details across all networks. This means using the same info on Facebook, Twitter, Instagram, and any other social media networks that you use.

Be Clear and Direct with Your Bio

After looking at your profile pic, a visitor may check out your bio. They shouldn’t have any trouble determining what it is that you sell, after reading your bio. So, keep your bio clear and direct. It should be short and to the point.

Describe your business or website in a single sentence. Don’t worry about making a sales pitch in your bio. Instead, focus on the actual value of what you do.

Use a Background Image That Matches Your Image

The background image that you choose for your profile should match the overall image that you’re promoting. In fact, the background image can be more important than the profile picture. A poorly created background will look unprofessional, limiting your ability to connect with customers.

If your background appears pixelated or hard to read, you need a new background image. You could hire a graphic design freelancer to create a background for you or take the time to create a clear, easy to read background yourself.

When you make your own background, either use a vector editing program or make sure that your image matches the exact dimensions recommended by the social media network. These recommendations are different for every network.

Keep in mind that the sizes of backgrounds and other details can change. Twitter and Facebook have updated the layout of profile pages several times in the past few years. Make sure that you remain up to date as these changes occur.

Choosing the right name and using a professional profile pic and background can go a long way towards helping you connect with customers. You should also interact with your followers. Respond to questions and comments and encourage a discussion in your posts by ending a post with a question.

Start improving your social media business profiles. Connect with your customers and increase sales.

August 17, 2017   No Comments

Mastering Visual Content Marketing


When tackling a content marketing campaign, you need to know what will rouse online growth and engagement. Text-based content will always be important, but in this digital era, visual content is integral to the success of content marketing.

Websites that are mobile-optimized should focus on visual content as the internet has made attention spans shorter than ever. The popularity of content presented in big blocks of text is long gone.

It makes sense to use visual content when over 50 percent of people are visual learners. Content that resonates psychologically is said to be at least 43 percent more persuasive. To reach your audience on a deeper level, here are 3 types of visual content to incorporate in your next campaign:

Compelling Images

Images are the first thing people think of when it comes to visual content. Knowing to add images to your content marketing campaign isn’t the hard part, it’s choosing the right type of images to get your point across.

Just like relevant keywords are important in text-based content, high quality and relevant images are vital to visual marketing. When deciding on how to choose images for your campaign follow these tips:

Aim for original images over stock photos
Candid photos over posed
Capture a feeling

Stray away from the cheesy stock photos for several reasons: your viewers can sense that they are fake and there is the chance that other businesses in your niche have used the same photo. Original images add a personal touch to your campaign that will only contribute to its unique qualities.

Depending on the aim of your campaign, candid photos may be a better choice than posed ones. Unlike posed stock photos, candid images are more realistic and therefor, more relatable. Your viewers will find it easier to picture themselves in your ad.

Be selective when it comes to choosing images for you content marketing campaign as a photo has the power to transport. Think about what you want your viewers to feel when they see your campaign and choose a photo that inspires those feelings.

Videos

Videos can become the chief representation of your brand if you are successful in creating the right one. For a visual marketing campaign, videos are images brought to life through movement, sound, and music.

Just as images, videos need to be of the highest caliber. Anticipate that your video will be watched and shared, so plan to optimize it.

Whether your video is for a landing page, e-mail campaign, or a blog post, there are several types of videos to choose from. To begin, think about the message you’d like to convey through your video.

There are a variety of videos that can enhance your business:

How-to videos
Animated explanations
Demonstrations
Customer testimonials
Expert interviews

It’s important to keep in mind that whichever type of video you choose, it should fall in line with the style of your brand.

Considering that most people may view your video on their e-mail or through a mobile app, it should be short and to the point. Give the viewer all the information they need, but be quick and concise about it. If they’re scrolling through e-mails or their social media feed, they don’t want to be held up for too long.

Memes

Memes are most commonly known as images that are followed by funny captions. They are new to the visual marketing campaign, but vary popular amongst internet users across social media platforms.

Memes were originally a form of entertainment amongst teens and college students but have gained traction as an easy, creative, and even quirky way to present visual content. Given their origins, it would benefit you to decide whether memes are appropriate for your niche.

If your brand is targeted towards a younger audience, memes are one of the best ways to motivate engagement. With this engagement, memes can build a community around your brand and allow to make inside jokes about your niche.

The measurement of success for a meme is when it goes viral and people begin replicating it. Viewers not only post and share the meme, but they go back to the original source which means major exposure for your brand.

Visual content is a great way to encourage your audience to explore your brand. Aim to create high quality visual content that truly connects with your audience. Don’t rush to put up any visual content for the sake of a schedule – substance is of the utmost importance.

August 15, 2017   No Comments