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Posts from — September 2017

Virtual Assistants-Taking Your Online Marketing to the Next Level


In this era of the Digital Age, more and more people are turning to the Internet to increase their marketing exposure. The problem? Every day the ways to use online marketing seem to grow exponentially.

From Clothing Boutiques to Real Estate Agents, Social Media Marketing has become a necessity to keep up in today’s marketplace. So, as an entrepreneur or small business owner, how do you find the time to run your business, increase your productivity, have a personal life, and keep up with the ever-evolving online marketing field?

The short answer? You don’t. You hire someone to do it for you. Enter the Virtual Assistant (VA).

Who are Virtual Assistants?

Virtual assistants are home-based, skilled professionals, offering businesses, and entrepreneurs support remotely instead of within the traditional office setting. Communication is usually done via email, phone, or even face to face services like Skype. This alleviates the need to provide additional work space at your office or other business location.

Don’t Virtual Assistants Just Provide Basic Admin Support?

Back when remote assistants first came on the scene, the majority of their services focused on administrative tasks that were similar to those of an executive assistant or secretary. They were just done from home. However, with the growing number of VAs available, their offerings now run the gamut, and thanks to the incredible increase in popularity of Social Media Marketing and other Online Marketing, specialists in that area have become easier to find, and are extremely beneficial to have working with you.

In fact, just a few years ago, the University of Florida created the first Bachelor and Masters degree programs to provide accredited education in Social Media Marketing and other schools followed quickly after that.

A Few Things to Consider When Hiring a Virtual Assistant

When you choose to hire a virtual assistant the first thing you’ll want to determine is whether you want them to be an employee or a self-employed contractor. There are pros and cons with each arrangement.

When you hire an employee, even a remote one, you’ll need to provide any benefits your other employees receive, based on their employee status, ie: Full-time, Part-time, or hourly, as well as add them to the regular payroll. A real estate agent in the northern California area reported he has a full-time person who’s only job entails maintaining all Social Media postings for active

If you choose to work with independent contractors or a freelancer you will have none of those responsibilities. But, you will have little control over what hours they work or be able to demand when they can be available.

To be designated as an independent contractor, an individual must be free to determine how the work will be done to completion, free from the client/company’s control. The contractor is responsible for the final product only as far as the terms of their contract requires.

Where Can I find a Virtual Assistant?

Just as the internet provides the opportunity for the concept of a VA to work, it also provides locations, and even platforms to easily find, hire and pay your VA. Here’s a short list of websites that provide freelancers and businesses a way to find each

24/7 Virtual Assistant
Assistant Match
eaHelp
Fancy Hands
Freelancer
FlexJobs
People Per Hour
Red Butler
Time Etc.
Me
Upwork
Virtual Assistant USA
Virtual Staff Finder
Worldwide 101
Ziptask
Zirtual

Hiring a virtual assistant will leave you with more time and energy on your hands to focus on the other aspects of your business.

September 22, 2017   No Comments

Online Marketing on a Budget


Marketing is one of the single most important things you need to do to succeed in the business world. The problem? It can use a lot of cash to make it work. For an entrepreneur just getting started, marketing budgets can often be practically non-existent.

Fortunately, the age of the Internet has made it easier to run a full-scale marketing campaign with very little cost up front. Here we’ve put together a list of ways you can utilize online marketing resources, often for free. Yep, FREE!

Online Review Sites

Making sure your business is listed on online review sites is important. Not just for traffic and product sales, but for ensuring your online reputation stays positive. The following sites are some of the most influential review sites out there.

Google My Business Page: Setting up a page here will get your business on Google Search, Maps and Google+, as well as allow customers to review your business. Local business reviews usually receive high rankings in the search results, giving you some great, and free results real estate.

Yelp: Since it’s the biggest online review site, creating a Yelp listing is definitely worth it. It gets you in front of the site’s more than 140 million monthly users and, it’s free.

Yahoo: Yahoo offers local businesses the option to get a basic business listing in its directory. Listings are incorporated with other of their products like reviews, maps, and events. And yes, it’s free.

Social Media Marketing

Industry Groups: Choose two or three groups in your business’ industry on Facebook and LinkedIn. By offering advice and support, you help establish yourself as an expert in your field. You can even take it a step further and create your own groups. Eventually, these outlets will build your reputation and drive sales.

Facebook: If you haven’t already signed up with social media platform, Facebook is probably one of the best places to start. Since its inception, Facebook has been in the fore front of social media advancements and has developed and perfected a number of tools for small businesses.

Twitter: This platform has proven to be a powerful, platform for immediate information. By studying and following people in your industry or expertise, you will quickly learn, some dos and don’ts figure out the best way to use it, then set up your own feed and start to Tweet.

LinkedIn: The fastest growing and most influential professional platform online, LinkedIn has done for Professional Media what Facebook did for Social Media. Set up an account to meet, engage and, connect with other professionals about jobs, careers, and branding

YouTube: Visual marketing, especially in the form of video, is still at the top when it comes marketing. With You Tube, this form is now more accessible. Use it to tell a story, showcase your personality, or demonstrate a product without having to pay for ad time on TV. You can be as casual or formal as you want, as long as you are ready to be on camera.

Monitor Brand Mentions: It’s now easier to keep up with what’s happening. Using a social listening tool like Social Mention to monitor and contribute to conversations happening in your industry will help you stay current on trends without having to spend every hour surfing postings.

Blogging: In addition to your own blog, find other blogs and websites within your industry and create Guest posts. Comment thoughtfully on blogs and then leave your website URL in the appropriate field, just be sure to use your real name or business name, not keyword-rich anchor text. Noticing others will get you noticed as well.

Installing a free social sharing plugin on your blog, like Share Buttons, makes it easy for your readers to share your posts and increase your audience.

Other Ways to Get Yourself Noticed

Hold free webinars on your site: If you’ve researched this prospect before but decided it would be too expensive, consider some of these alternatives. WordPress has a webinar plugin called WebinarIgnition, with a one-time cost of $97 for unlimited webinars with unlimited attendees. Or, you can utilize your Facebook account and do a Facebook Live event.

Join Forums and Answer Questions: These days there are multiple forums out there for just about anything. Take the time to make meaningful contributions to conversions by providing real assistance to those posting the questions. This will get the attention of other readers and make them more inclined find out more about you. You can get started on sites like Quora, where real people are looking for answers to questions. Search the site for relevant questions you can answer intelligently.

HARO (Help A Reporter Out): Sign up and get free PR by responding to relevant media queries. This will turn into free mentions and links in publications like Huffington Post, Forbes more.

eBooks: Anyone can be an author and publish now. Whether it’s about business or, choosing the best wine, you can create an eBook simply and for free. Just input your content into chapters using MS Word. Add some images and links, edit, review and spell check. Then save it as a PDF and you have an eBook. Post it on your website, blog or offer it in exchange for a person’s email address, aiding you in growing your email database.

By now you may be experiencing the feeling that the room is spinning out of control, knowing that there are so many options out there that you can implement.

Not to worry. Look at the list and narrow it down to 2-3 options you are really excited about. Once you have them under your belt, move on to a few more.

As a special treat for you, here is a link to a Forbes article outlining 33 great marketing tools for professionals.

Ready…Set…Go!!!

September 21, 2017   No Comments

Increase Your Traffic with Improved Image Names


We all know the old cliché, “A Picture Speaks a Thousand Words.” From the oldest cave paintings and Egyptian hieroglyphs to today’s social media shares, we are consistently finding new ways to use images to communicate, tell stories, and make sales.

When it comes to e-commerce, companies like Amazon owe a large part of their success to imagery. To hold the customer’s attention, most product descriptions need to be short and to the point. This means you want the photos to speak volumes.

Imagine if you will, you’ve gone through the effort to create the right product, buy the ideal domain name, paid for marketing ads, and launched the perfect website. So, why isn’t traffic to your site what you want it to be?

You need to make sure your buyers can find you, or more importantly, your product. One way to do this is through Image Optimization or, Image SEO.

Choose a Descriptive Filename

By now in your journey through online marketing you’ve probably heard the word “Keyword” from a vast number of sources. According to most experts in the SEO field, keywords appear to be the end all be all of SEO. Primary Keywords, secondary Keywords…Google “Keyword” and the list of sources of info will probably go on forever.

With Image SEO the first location to use your primary keyword will be the image filename.

This means if your image is a women’s top in a specific abstract design, the file name shouldn’t be DSC12345.jpg. Instead, you want to rename it:

“ann-monique-womens-top-abstract-v.”

This gives the search engine spiders something to grab onto and take back to their part of the web.

Start a file name with a lowercase letter or a number and remove all spaces. For multiple words, join them with a dash.

Make the Image File as Small as Reasonably Possible

Loading times can be crucial for websites to maintain traffic. The faster the site, the easier to visit it. Images can have a huge impact on this. Standard resolution for a screen image is 72ppi and most web pages won’t need an image to be more than 1000-1200 pixels wide.

To put that into perspective, a typical smart phone camera today will give you an image at 72 ppi but the file will often be over 3000 pixels wide (or more).

When you are using a website builder online, you may have the advantage of the builder site doing some downsizing work for you. If you aren’t sure yours will, or if you expect to have a lot of images to process, getting a program like Adobe Photoshop would be a good investment.

There are also a few online image editors that work quite well and often don’t cost a thing or have a minimal membership fee with added benefits. Two of my favorites are PicMonkey and Pixl.

Alt Text-aka-Alt Tags

When you get to the point you are ready to upload your image, you will often be given an option to add “alt text” or “alt tags.” This is another good place to use keyword placement.

In one of Google’s articles about image publishing guidelines, they include a section on creating great alt text. Google places a high value on alt texts. In the article, they give the following reasons to consider:

Alt Text provides Google with useful information about the subject matter of the image. They use this information to help determine the best image to return for a user’s search.

Many people, like users with visual impairments, may not be able to see images on web pages. Descriptive alt text provides these users with important information.

https://support.google.com/webmasters/answer/114016?hl=en

To JPEG or PNG?

In most e-commerce catalogue pages, the product is shown in a specific place on the page that doesn’t overlap any other image or text. JPEG images are most commonly used for this. I’m adding this quick highlight in case a need arises for you to remove the background of a photo.

JPEG images include a visible background showing behind any curves or irregular lines. If you’ve taken the trouble to remove the background of the photo of a product but, save it as a JPEG (JPG), you will still be stuck with a background color when you re-open it.

PNGs allow you to make the background transparent so the image can be used on top of any color, texture or other text. This can be helpful if you decide to show multiple products in one virtual shot but don’t have the means to retake the photo.

So Now You are Ready

As history shows us, images will continue to be a primary tool of our culture and the world around us. Now you have the right knowledge to take your products to the next step. Taking the time to Incorporate these into your regular marketing routine will assist your product’s ability to be seen in your customer’s searches and get you the traffic you desire.

So, get your images together and make them work even harder for you.

September 15, 2017   No Comments

Is it Time to ReThink Your AdWords Strategy?


Are you throwing 98% of your online ad budget away?

Last week at a Global Retailing Conference, Restoration Hardware delightfully colorful CEO, Gary Friedman, divulged the following striking anecdote about the company’s online marketing strategy, and the state of online ad spending in general (courtesy of @parsimony16). What Friedman revealed – in brief – was the following: “we’ve found out that 98% of our business was coming from 22 words. So, wait, we’re buying 3,200 words and 98% of the business is coming from 22 words. What are the 22 words? And they said, well, it’s the word Restoration Hardware and the 21 ways to spell it wrong, okay?”

Stated simply, the vast, vast majority of online ad spending is wasted, chasing clicks that simply are not there.

I’ll share a little anecdote with you on this point.

We had our marketing meeting in the company several years ago and the online marketing team was pitching to double their budget, right, and at the time, say, look, nobody in the company is doubling their budget. But tell me why you believe that’s the right thing to do. And they said, well, look, our customer acquisition cost and our ad cost is the lowest in the company. And I said, well, tell me about the data, show me how. And they said, well, people who click through the words that we buy on Google, the ad cost was lowest. And I said, how do you know that they’re clicking on the word and going to the website because of the word you bought versus they saw a store or they received a source book? They said, oh, we know.

I said, well, how many words do you buy? They said 3,200. 3,200 words. I said, well, what are the top words? How are they ranked, the ranking of the words? Oh, we don’t have that, right. And I was getting the look at like, oh, Gary is kind of one these old brick-and-mortar guys. He just doesn’t get it.

And I said, well, what are the top 10 words? And they didn’t have the information. I said, why don’t we cancel the meeting and come back next week when you have the data? I’m sure that Google sales representatives who are taking you to the expensive lunches and selling you the 3,200 words have that data. So why don’t we get the data and then let, review the data?

And they came back the next week and we sat in a meeting and all of a sudden, I can tell you there’s a little change in the faces. They had to wear it kind of down. Everybody kind of came in. I said, so what did we find out?

And they said, well, we’ve found out that 98% of our business was coming from 22 words. So, wait, we’re buying 3,200 words and 98% of the business is coming from 22 words. What are the 22 words? And they said, well, it’s the word Restoration Hardware and the 21 ways to spell it wrong, okay?

Immediately the next day, we cancelled all the words, including our own name. By the way, we are paying for the little shaded box above our words and said, oh no, we have to hang on to that because Pottery Barn might squat on top of us. I said, excuse me? I said, if someone goes to a mall or a shopping center and they’re going to Restoration Hardware and there’s a Pottery Bam there, they’re already squatting, okay? It doesn’t mean they’re going to go into their store. If somebody wanted to buy a diamond from Tiffany and just because Zale’s is sitting on top of them in a shaded box doesn’t mean they’re going to go to Zale’s and buy a diamond.

I mean, I can’t believe how many companies buy their own name and they’re paying Google millions of dollars a year for their own name.

Check your tracking links, you might just save some money.

Original story from Zerohedge Restoration Hardware AdWords Revelation

September 14, 2017   No Comments

3 Powerful Networking Strategies that Never Fail

I found a good article From Entrepreneur Magazine
As an entrepreneur, you already know where your bread is buttered. It’s the customer, the follower and the community. Without these people, your business cannot thrive, much less survive, in the online jungle of success.

In order to communicate your expertise effectively to the people who will become your potential audience, you must fertilize the field by allowing them to get to know you. This is done through a series of networking strategies, which can benefit your business and allow it to reach its full potential.

Related: The Top 5 Mistakes We All Make While Networking

Networking is something every entrepreneur should practice. It should come second nature to you daily and, in order to make a habit out of something, studies have shown you must do something for 66 days before it takes hold. Let’s take a look at the top three networking strategies you should add to your wheelhouse.

1. Focus on relationship building.

There are people with whom you will want to connect your business with, and you can only do this by establishing relationships with them. As the digital age progresses, we preach relationship-building techniques more and more, however, we tend to have micro-conversations within our social media communities only to walk away without benefiting from them.

I’m sure you have heard of creating social media personas for your business. These are the people you will target with your message and your strategy. However, have you heard of relationship-marketing personas? It’s basically the same thing, but these are people you feel have the most connection and promise with your brand.

Create your list, and begin searching for personas who fit the bill to begin your relationship-building process. It’s not the small conversations that will make a friend and colleague for life. It’s a mixture of many things which will connect you to these people.

Relationship-building should be the most natural thing you do as an entrepreneur. Be yourself and the right people will be attracted to your personality and the message of your business. One entrepreneur asked me if she should only focus on building relationships with people in her niche. Honestly, I think that idea is ridiculous. Be friendly and helpful to everyone and anyone who crosses your path.

2. Branch into the unknown.

While most social networks like LinkedIn and Facebook only encourage you to network with people with whom you have already met, John White disagrees. White is the social media director at beBee, a trending platform based on affinity networking which has more than 10 million users. beBee is a personal branding platform designed to find content based on the relevancy to the user — not just what their friends are posting.

“If you network with the same people over and over again, you can expect to get the same results in your career,” White said. “Affinity networking helps you make the connections to take new steps in your career by networking with those that share your professional and personal interests.”

This is why branching your business into an unknown pool of people is never a bad bet. While your recent social networks are only connecting you with “safe” places and people you already have a connection with, it’s important to know there are others out there who can use your point of view and expertise.

Try visiting pages in your social network you haven’t been to in a while. For some, LinkedIn Groups is an unknown area. For others, it may be a Google+ community. Either way, the idea is the same. When you lodge yourself into these places, you are pushing a new opportunity for connection and networking for your business. Your perfect customer or audience member could be residing in a place very close to where you network anyway. You just have to find them.

3. Ask “How can I help?”

All of the best networkers are social butterflies. People love them, not because of their expertise, but because of the way they make their approach. Just like the butterfly, they land softly on their destination — not like the elephant, who stomps mud holes wherever he goes.

A soft touch is needed to connect to new people around you. One of the ways to create a soft landing is to offer your services as a solution to a problem they might have. You can learn what their problems are by using social listening tools and tweaking it to your expertise. Either way, when the notification is given and you have donned your superhero outfit, take flight to their problem and offer them a solution.

Softly is the key here. If you barge in with the answer, like the elephant, you may cause more harm to your brand than good. Begin the conversation by understanding why they have the problem in the first place, and work your way to the solution. People will organically gravitate towards someone who is always willing to be open and help with their problems, and it will always make a great ice breaker with someone you’re trying to connect with.

In conclusion

Should you be up to habitualize the lost art of networking for your business, you must understand these three networking strategies to always be effective. The most important thing while performing all of these strategies is to remember these are real people you are involving yourself with.

However, if you can adopt these strategies, you will find more people will gravitate toward your message and the positive way you engage with them.

September 8, 2017   No Comments

How to Market Your Service Based Business


What is a Sales Promotion?

When selling a product, marketing usually comes fairly easy. Your marketing campaign revolves around the product for sale and how it can be used.

When you own a service-based business, the marketing may require a different approach. Instead of marketing product features, you have to market yourself and your team. The good news is, people are always looking for reliable services, no matter the type. You just need to make sure they find you and not your competitors. Here are some techniques that will help you accomplish this.

Connect with Your Own Community

Established local businesses have their own clientele. And, they may only be able to handle a certain number of clients. So, if you treat these businesses respectfully, they may refer clients to you when they are at their capacity. A good way to connect with your community is to be involved with the local Rotary Club or Chamber of Commerce. These associations will connect you with other businesses that welcome assistance from a peer.

Use Social Media and Networking

By now you’ve probably created your business website. Now, you need to consider establishing your presence on Social Media. Starting with each of the following will give you a strong foothold:

Facebook Business Page
Twitter Account
LinkedIn profile

There are a number of other social networks out there you may also find suitable. Once your pages are all set up, stay on top of them. This can be achieved by responding to customer inquiries, posting valuable information, and providing relevant updates.

As you cultivate this audience, you will build a following that will continue to reach more and more people over time.

Offer Incentives

Customers like to take advantage of a good deal. Special promotions are a great way to let them. While a promotion might cut into your profits initially if it brings in new customers the payoff could be worth it. You need to make sure you find a balance between your pricing needs and your customer’s idea of a good deal. You can even utilize your Social Media presence to promote your incentives without extra cost to you.

Empower Your Clients

Often with services, the service providers have so much control over how the service is provided, this can sometimes cause a feeling of detachment for the clients. To prevent this separation, try to make your clients feel involved in the process by underlining their significance in the process and reducing the visible influence of your own position.

Stock Up on Business Cards

Even within the Digital Age, business cards are still a valuable tool, especially if you are an individual or small business. You can network with other local businesses, asking if you can leave a stack of cards in their lobbies. You can also pass them out to other business owners at networking events, social engagements, and class reunions. They can also be passed from customer to customer the way word-of-mouth advertising is accomplished. These days you can even get your first set the same day by taking advantage of in-store printers, like the ones found at Staples and Office Depot.

In the long run, the success of your business will depend on the quality of your services. Here we’ve provided a few easy ways to get your marketing and your service-based business off the ground and increase your ability to communicate what you have to offer to a potential client.

For more ideas on how to market your service business check out this post at the wix.com blog:

5 Ways to Market Your Service Business Like a Stellar Product

You may find that not all marketing techniques will work with every target market, but, with patience you will find what methods will work for you and help you develop an effective strategy.

September 6, 2017   No Comments

How to Best Promote Your Sales Promotions


What is a Sales Promotion?

When done correctly, sales promotions can transform a business. Most of us these days know sales promotions are usually designed to increase sales or, encourage the use of a service. They are also often one type of marketing strategy confused with general advertising. In fact, the two are different. Because, each entices a different part of the buyer’s nature.

Advertising is emotional in nature. It induces consumers to purchase products or services through images, sounds, and experiences. Sales promotions draw on a customer’s logic.

To get the most out of the efforts you put into creating a promotion, it’s important for you to promote your sales promotion. I know, that’s a lot of use of the base word promote, it’s confusing, but accurate.

Promoting Your Promotion

This concept is often where many small businesses and entrepreneurs come up short and, usually happened in one of two ways.

The first way is that many businesses simply don’t let their customers and potential customers know there is promotion opportunity going on.

When it comes to small business marketing, the first thought is advertising, but this can add expense. Here are some optimal ways you can get the word out, without breaking the bank.

Highlight the promotion on your website home page.
Create a web page specifically about the promotion.
Post the info on your Social Media Pages and Blogs.
Where permitted, include it in guest posts on other pages and blogs.
Sent email notifications sent out to your approved email contacts.

These steps will go a long way in getting the information out there.

The second way many businesses aren’t successful with their promotions is that they, get the word out but, put out the wrong information.

Your first instinct will probably be to make your message about your offer, and that is a good place to start. But, your message should also be about your customer. More specifically, how they will benefit from the offer you’ve taken so much time to plan and execute.

Let’s say an accounting firm decides to run a discount promotion on all services they provide, for a specific period of time. To promote this, they start sending emails and posting on Facebook that for a limited time, clients can come in and receive a discount for any service they need. Most people will see the post or email, make a quick mental note about it, and then move on with their day.

The communication aspect was successful, but the desired conversion wasn’t. What you need to do next is persuade your client that this will make his or her life easier.

Persuasion begins with building a link into your customer’s head. Start by thinking about your service promotion from your customer’s viewpoint. Then make a list of the things that may be on your customer’s mind. Some examples could be, whether or not their job is currently stable, whether they should buy a new car or even, where they are planning their next vacation.

No matter what they have in their heads, there is a good chance they are not thinking about seeing an accountant. It’s your job to put the idea in their head and then, attach it to the things they are thinking about:

“Want to fly during your next vacation instead of drive? Let us help you find your maximum deductions and use your larger tax refund to start a vacation fund!”

Next, go on to explain the benefits of having a professional go over their taxes instead of doing them at home.

Last, include an effective call to action: “Call now for your appointment!”

Now that you know how to promote your promotion, take a look at this article on ThriveHive.com for examples of what kind of promotions you can consider offering.

September 5, 2017   No Comments

Generate More Traffic Via Social Media Influencing


Word-of-mouth, 20-50% of all purchasing decisions are made from it. Customers are more likely to respond to endorsements from a person they respect than to advertisements. In the world of digital relationships, word of mouth extends beyond friends and family, and into the realm of influencer marketing.

Twitter has shown that:

49% of buyers will seek advice from social media influencers.
20% of users said that Tweets from an influencer motivated them to share their own product endorsements.
40% of users claimed they made a purchase as a direct result of an influencer’s Tweet.

Who Is a Social Media Influencer?

A Social Media Influencer is a user of social media who can show a level of authority in a specific industry. They have access to large audiences through their knowledge and scope of impact.

So, what is Social Media Influencer Marketing?

Influencer Marketing is the practice of creating relationships with people who can then build additional relationships for you in return. Whether the audience is small or large, an influencer can touch consumers via social networks and blogs, in ways traditional branding may not be able to reach.

Influencer Marketing Strategy Components

Celebrity endorsements were the original form of influencer marketing. We’ve all see T.V. commercials where a well-known person takes 30 seconds to tell you how great a product is.

Now, with online media, regular people have become online “celebrities” with highly engaging social media followings. A survey last year found that YouTube creators took eight of the ten top spots in a survey of influencers, outranking traditional celebrities.

Increase Your Traffic by Becoming a Social Media Influencer

Social Media Influencing has become very popular with blog enthusiasts to make passive income through affiliate marketing and utilizing these Influencers have become standard practice among many of the top companies selling on the market today.

But why stop there? Why not generate even more leads and traffic to your Brand by becoming one of the Influencers yourself. There are a number of recommended actions out there to become a social media influencer. Here we’ve gleaned together some steps to help you to get started.

Choose 2-4 social media channels you’ll use to cover your subject, taking into consideration what you excel at. Are you good at writing engaging posts on Facebook and Twitter, or are you better at photography or creating and editing your own videos? The type of content you want to publish should showcase your best skills. If you’ve decided to be a platform-specific influencer, clearly, you’ll want to use that as your primary social network then utilize the others for greater exposure.

Create a strategy for your content. What are your information preferences? Try to imagine why people will be enthusiastic to follow you, then plan accordingly. Try to plan for at least 3 months in advance, prepare the strategy, and then start posting.

The purpose of your content is to attract people. To accomplish this, you must be publishing consistently. You know what message you want to convey so stick to it, but also make sure you are keeping a lookout for new info.

Promote yourself by guiding your audience to your content. Share it everywhere it might seem interesting to other followers. Build your community by going to forums, fan pages, and inviting new people to engage with them as well.

Contact other people and brands in your industry. Chat, comment on other posts, exchange likes and ideas. One of the fastest ways to gain status is to contribute your unique content to other blogs and publications. Guest postings can improve your merit among peers and increase traffic to your own blog. Show that you notice other people and you’ll start to be noticed too.

Over time your efforts will start to pay off. You’ll begin to cultivate an audience that will listen to and follow you. The more people that join your audience, the more seriously your views will be taken and the level of influence you create over others will increase.

Publish on LinkedIn. People generally believe LinkedIn posts are from the most influential leaders in a particular subject. So, in addition to your own blog, create posts using LinkedIn’s publishing platform. You can accomplish this most easily by cutting and pasting your previously published blog posts and add a headline with keywords and an image to draw the eye. Consequently, when people in your network also see your articles on LinkedIn, they will start to view you as an authority too.

Finally, keep your content and sources organized for easy access. This way if someone asks a question about a particular post, you can easily answer the question or elaborate. This will also assist you in giving the appearance of having a good knowledge base of your subject. There is no reason to hold anything back. Sharing your expertise is how you can truly be a good influencer.

So, make sure you interact and build meaningful relationships with your audience as well as your peers. This way you can present yourself to brands as having a strong following in your subject.

For additional info on becoming a Social Media Influencer, check out this post at Marketingland.com

September 1, 2017   No Comments