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Category — Fire Fighting

What To Do About Bad Customer Reviews

In order for your business to grow and to generate greater customer traffic, making use of customer reviews is an excellent way for people who’ve had a previous experience with your business to share their opinions. This information also provides you with valuable insight on how to make improvements which will in turn be more beneficial for your business.

Many business owners fear negative public reviews and as result, some opt not to make this a feature of their websites. This may not necessarily be the best call simply out of fear of bad reviews, because remember, even though conducting business online is so convenient, many clients are still looking for the human element. This is where reviews come in, be they good or bad.

Even if you don’t make that feature available to them, they can post reviews about you elsewhere. You can make the best of a negative situation simply by how you respond to it and there are things you can do publicly and behind the scenes to mend fences. The following points give options as to what you can do to smooth things over, while also trying to, maintain good relations with a disgruntled client.

Address Negative Reviews Right Away

While you may seek the intervention of a website moderator to have the negative review removed if you feel that it has been unfairly made, you might not always be successful in having this done speedily if at all. Learning how to address the negativity by making a public response to your disgruntled client should be your first action in the scheme of things. Responding publicly and as soon as possible, lets your client know that you’re interested in addressing their issues, and also lets potential clients know that you’re interested in addressing matters which may have caused conflict.

In making your response, you need not be too detailed in terms of the issues that arose, however you’ll want to let the client know that you’ll make further contact to seek resolution. Be dignified and maintain your respect as well as that of the client.

Pursue Resolution

In reaching out to your client, let them know that you have an understanding of their issue as presented by their complaint, apologize for your company’s role in the unfavourable experience, and offer solutions or foster discussions for resolution of the issues. Your aim is to see if you can retain your customer and also arrive at an amicable agreement. You’ll have to assess the situation to see if any concessions may be necessary based on the circumstances.

Ask Politely For A Positive Review

Don’t be afraid to ask your client for an amendment to their previous review or to write another one which would more accurately reflect the existing situation after resolution. This will prove very helpful to your site visitors who might take note that the matter was addressed.

How Addressing Negative Reviews Affects Your Image and Progress

Your ability to handle a bad review successfully will equip you to deal with any situations which might arise in the future. Being willing to face them head on rather than shying away gives you the prime opportunity make improvements to your processes. You’ll also demonstrate a high level of professionalism and good customer service which may serve to re-instil a measure of credibility to, and confidence in your business.

Your potential clients will be able to see that you’re forthright and serious about delivering quality, regardless of the situation. This will in turn draw traffic toward your business rather than repel it.

If you’re interested in learning how to generate more leads for your online business, you may want to check out this lead generation system, done-for-you system to discover what you can do to strengthen your marketing efforts.

July 12, 2017   No Comments

Why Your Business Growth May Become Stagnant

Strategies for lead generation and internet marketing are constantly evolving. You might have been trying certain strategies which have been touted as effective for driving traffic to your online business, but find that they’re not working as well for you as others claim they do for them. Your online sales have a significant impact on the growth of your business so you’ll need to analyze your current strategies to see what may be going wrong.

The information to follow looks at things you might be doing which are working counter to the growth of your business. Really taking a good look at them will help you to shed these unproductive habits and develop a fresh approach to the online marketing of your business.

You’ve Not Created An Audience

The most effective way to generate traffic to your online business is to have a strong personal presence. You can accomplish that by authoring articles for authority websites, guest posting and having podcast interviews conducted with you. Doing this presents you as an expert in your field and will certainly get you a following.

You’re Not Focused On Establishing Connections

With that being said, you’ll need to strike a balance so that you don’t present yourself to your audience as an aloof expert. Let them see you as a person with whom they can truly connect and this’ll do wonders for your business.

You’re Too Dependent On Social Media for Marketing

Social media provides a free platform for you to be able to reach the global market and direct attention to your business. To be most effective if you choose to use social media as a marketing tool, you’ll need to make use of the paid ads they offer to get the greatest opportunity. Outside of that, you’ll also have to use the services of other forms of paid advertizing outside of social media if you want to see tangible results.

Your Brand Is Not Original

While an important way to get yourself noticed and become profitable is to take a lesson from successful businesses, you’ll need to exercise caution not to become a carbon copy and lose your unique identity. There’s also no guarantee that you’ll have the same success using someone else’s strategies. Your best bet is to establish your brand as an original and use that to generate interest in your business which will convert into profitable leads.

You Need To Update Your Marketing Tactics

With the evolution of online marketing strategies, you’ll also want to take a close look at your methods to make sure they’re current and effective. The online marketing landscape changes so quickly these days, that what may have worked so well for you just a few months ago, doesn’t have the same efficacy now. Keep up to date with current strategies by doing research on reputable (authority) sites, to see how you can implement the fresh strategies and put them to work for you.

The competition in the internet market place is quite fierce, but there’s always room for more. To make a meaningful impact you have to be willing to do what it takes to set your business apart so that you’ll get noticed and attract the right kind of traffic, the profitable kind. You also have to be mindful that there’s a lot of information out there clamoring for your attention, begging for you to implement strategies and tactics that are proposed to help you.

Giving serious attention to the foregoing setbacks which may be affecting your business, and having a clear vision in mind as to where you want your business to go, will help you to see renewed and sustained growth.

July 10, 2017   No Comments