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Category — Marketing

Managing Your Funnel


With the over whelming success of the Digital Marketing Age, you may think that the concept of a marketing funnel is now defunct. And, yes, what used to be a fairly direct route from drawing in leads to converting them into clients has now exploded into a multitude of micro processes.

However, the concept of a Marketing Funnel is still a good way to create a marketing plan that needs multiple levels of engagement to convert leads into clients. Today, in this era of social media and smart phones, we are definitely in a (sometimes) brave new world of marketing plans. Even when we’re ready to run screaming from our computers after trying to make sense of all the rapid changes that have evolved.

If you use a marketing funnel plan, there are probably some adjustments that could be made to your process that will help you see even better results in lead generation and subsequently converting those leads into paying customers. Here are a few procedures to improve your marketing funnel and provide even more successful results quickly.

Carefully Research and Develop the Stages of Your Buying Process

Outlining the steps of the potential client’s process needs to be very specific. How you define a potential client gives you an idea of what key information can help you continue to perfect your marketing plans.

By converting your definitions to relate to buyer stages, your emphasis focuses on where the buyer is in the process. Using care when forming these definitions can be crucial so that the data you receive is actually what you want to know.

Utilize Coding When Tracking the Lead Process

The information your team gathers as customers progress through your marketing is crucial. This habit is a valuable resource, allowing you to follow what stage the buyer is in, where the lead originated, and which campaign produced the lead. Using detailed and accurate coding techniques to accomplish the tracking will tell you at the end of a campaign exactly where leads did and didn’t grow. Additionally, they will inform you what factors successfully lead a buyer through all the stages of the funnel to a positive outcome.

Create a Process to Separate Your Quality Customers from the Rest of the Herd

Although it would be a bad idea to refer to your customers as a herd of cattle, with the wide range that initial lead capturing plans cover, it’s important, as the stragglers weed themselves out, that you are able to start recognizing high-quality clients.

On the flip side of that idea, be aware of clients that may have a negative effect on your business. These are the ones you will probably prefer not to do business with in the future.

When ranking your potential and actual clients, be sure to include definitions of what the mediocre and trouble clients may be like. This way you can determine where they came from and decide if you should you remove your efforts from those venues to prevent more issues from coming up later.

Run Additional Metrics Reports When You Make Any Changes

Usually, key metric reports can be done only once a month, however, when changes are made you’ll want to get an immediate idea about how effective the changes are. During this time, it’s best to increase the reports to once a week.

October 18, 2017   No Comments

Knowing Your Blog Posting Options

These days it seems like everyone has a blog. whether it’s an outlet to type out our inner musings of the world today or to let people into a part of our lives we would have difficulty discussing out loud, there a never-ending number of reasons to start one.

If you own a small business, there are even more reasons to have one. While there are a few that would argue as to whether blogs are still applicable with the surge of social media marketing platforms that have taken the world by storm, it’s believed by most that blogging can be an integral piece of your marketing plan.

In case you are still waiting to take the plunge into the web log world, some reasons to consider moving forward with your own blog are:

They are a great way to develop better relationships with your current customers
They will increase your SEO on sites like Google and Yelp.
They can position your brand as a perceived industry leader, even if you are just starting out.

Types of blog posts: Articles on your own blog, mini articles on a microblog, and articles on other peoples’ blogs.

What is a Microblog?

Microblogging is a combination of blogging and instant messaging. It allows users to create short messages to share with an audience online. Two common microblogging platforms are Twitter and Tumblr.

Benefits of Microblogging to consider:

Your content will take less time to create.
It’s easier to post more frequently.
It’s perfect for disseminating urgent information to a large audience.
Ease of access through mobile apps.

How and Why You Should Consider Guest Blogging

Guest Blogging is basically creating an article for a blog that is not your own. It’s a way to share your knowledge with others while simultaneously increasing traffic to your blog. This also means you will need to plan on featuring posts from other bloggers in the future. Featuring guest posts will give your audience a new perspective on your industry as well as help freshen your content if you’ve gotten stuck in a rut.

To get started, first decide what benefits you are looking to get from the process of guest blogging. This will assist you in finding businesses you may be interested in creating content for and give you an idea of which guest bloggers would be good to invite to post on your site later.

Research is essential to guest blogging, begin by asking yourself some questions:

Do the businesses you are looking at have a large number of active followers?
Do these followers regularly participate by posting comments or sharing?
Do these businesses also have a Facebook page and Twitter account where they share their blog posts?

Focus on finding bloggers within your niche and market industry. You should agree with what they have to say, their opinions should match your own. If they don’t this could lead to content issues later if their content doesn’t line up with your business, personality, or tone.

Be sure to promote your guest blog posts on your own social media accounts and on your own blog. This will bring more traffic back to your guest’s blog and their business. It should become a habit to share your content, plus it’s a good way to say thank you to your host for publishing your guest post.

Overall, blogging in each form is a good way to widen your reach and bring more traffic to your own web presence.

Monitoring the social media marketing landscape is vital to your success.

October 10, 2017   No Comments

Improve Your Email Marketing with a Marketing Funnel

What is a Marketing Funnel?

The idea of a funnel is used to illustrate the process a potential client goes through as they become familiar with your products or services.

Visually, clients enter the funnel at the widest part, the top, then proceed to descend, stage by stage, leaving at the level they lose interest. What you end up with at the bottom are the final few who have purchased and love your product or service. These are the clients that will keep coming back

Your goal is to raise the number of potential clients that enter the top and lower the number that loses interest at each stage.

To accomplish this, you will need to have a conversion tactic for each stage.

There are a few different Funnel maps out there that vary in their vocabulary but each basically means the same thing, for the sake of this article, we’ll go with the following terms:

Awareness
Interest
Conversion
Loyalty
Advocacy

Using Email Marketing to Get a Client All the Way to the Bottom

Now that you understand how a marketing funnel works, let’s discuss email marketing plans for each.

Awareness

The top of your marketing funnel is awareness. This is when the potential client finds out you exist but doesn’t know anything about your product yet. At this level, you should start showing them the value of your product or service. This can be done with free informative content, such as a free eBook on product related subjects.

Interest

At this level, potential clients are starting to show an interest in your company and products and want to know more.

You also know more about the client, which allows you to send them more targeted content that can relate how your product or services can help them. This email could include specific items that you believe will be beneficial to them and even include an invitation to a free consultation or demonstration.

Conversion

Now you potential client is aware of the value of your product or service and it’s time for them to decide if they are ready to purchase.

Here, you start communicating to the client why your product and service is better than your competitors’ and perfect for them.

Loyalty

OK, you’ve made the sale, your potential client has graduated to the title of actual client. Your work is not over, however, not even close.

Now you need to implement your plans to keep them.

Repeat and long term clients are a wonderful asset for any business. Help keep these valuable assets by continually engaging them with fun and useful content such as educational emails related to upcoming products or surveys asking them their opinions on potential changes coming. Make them feel like their opinion really matters to you.

Advocacy

Advocacy happens when your clients turn into your biggest fans.

They’ve probably purchased or used your services several times because they adore you. The best part? They start telling everyone about your and how great your products or services are!

Word of mouth, still the best way to gain more potential clients that will stick.

Now, as you start to recognise these special clients, you can start sending them special requests like emails asking them to refer you to their friends. You could even create a version of your initial email sent to the Awareness level that they can forward to friends and family they think would most benefit from your products or services.

Now you have the information you need to plan your own email campaign and begin to channel your potential clients all the way to being actual clients.

By developing your email strategy with the marketing funnel in mind, you’ll convert more prospects into customers and more customers into fans, which means more money for your business. Yay!

Monitoring the social media marketing landscape is vital to your success.

October 9, 2017   No Comments

Choosing the Most Effective Social Media Posting Times

It never fails, you received a free eBook and get excited to read about the latest, and best, way to utilized Social Media posting for your business. You hungrily tear through the information and then re-write your marketing plan to implement this new strategy only to receive entirely different information the next day, week, month, and so on.

Fortunately, there is a light at the end of the tunnel, thanks to CoSchedule. In their great wisdom, they have put together information from a variety of reports to provide you with the last word in Social Media Post schedules.

We learned in school that there are 4 time zones in the U.S. So, with clients spread from sea to shining sea, what are the best times to post on the various social media platforms?

To decide this, we need to take into consideration where most of these clients are living. According to Census records, 80% of those people living in the United States are found in the Eastern and Central time zones. It would make sense, then, to focus our schedules on time as it is followed in those locations.
Facebook

As the platform that brought social media into the spotlight and taught us a new way to communicate and market ourselves and our businesses, it’s still the first account most new businesses, and 13-year olds, open when getting started in the Social Media universe.

Best Days: Sunday, Thursday, Friday, and Saturday
Best Times: 9 am, 1 pm, and 3 pm

Notes: Posting at 1 pm gets you the most shares while posting at 3 pm will get you the most clicks.

Twitter

Best Day: Wednesday
Best Times: Noon, 3 pm, 5 pm and 6 pm

Notes: Wednesday about Noon and between 5-6 are the peak moments of an employee’s break times. Also, Twitter users are 181% more likely to be on their account during the commute home. Hopefully, for the rest of us, this refers to carpoolers who are not in the driver’s seat.
LinkedIn

Best Days: Tuesday, Wednesday, Thursday
Best Times: 7-8am, Noon, and 5-6pm

Notes: Business people are most likely to peruse LinkedIn in the morning, in the same manner many (used to) peruse the paper. Also, even though LinkedIn is geared more for the business market, the best time to post is still before or after work.
Pinterest

Best Days: Weekends (Saturday and Sunday)
Best Times: 2 pm, 9 pm, and 2 am

Notes: The best window for posting is Saturday nights between 8-11pm. The worst time is during business hours.
Instagram

Best Days: Monday and Thursday
Best Times: 2am, 8-9am, 5pm

Notes: Avoid posting between 3 pm and 4 pm. Posting a video at 9 pm can get you 34% more interactions.
Google+

Best Day: Wednesday
Best Time: 9am, 11am, 12-1pm

Notes: 90% of people on Google+ are lurkers, people who are just looking and not wanting or perhaps not ready to engage with the content or a call to action.
Additional Notes for Each Platform

Facebook: Widely used both via mobile and stationary devices, at home and at work.

Twitter: Audience dependent, as Facebook is also. Often set up as an RSS feed and visited during commutes, breaks and other down times.

Pinterest: Used mostly in the evenings after work and on the weekends during a viewer’s free time.

LinkedIn: Designed for the professional world, viewers use it during work hours and in the mornings.

Google+: Targets professionals in a similar manner to LinkedIn

Instagram: Designed for the mobile platform and therefore used at any time.

So, a special thank you goes out to CoSchedule for their tireless efforts to make scheduling social media posts across all platforms as easy as pie. For this and more information on their services, visit them at Coschedule.com.

Monitoring the social media marketing landscape is vital to your success.

September 27, 2017   No Comments

Business Funnels–Marketing and Sales–What’s the Difference?

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Marketing Funnel–A system that assists in tracking the steps potential clients move through to before ultimately making a decision on the purchase of goods, or use of services. Marketing funnels let you see at each step what you need to do to influence potential clients toward the end goal, turning them into actual clients.

Sales Funnel–Refers to the buying process that businesses direct a client through when purchasing products or obtaining services. Like a Marketing funnel, it is divided into several steps. These steps will differ according to your particular sales model.

Or to put it more simply, marketing funnel is about capturing a lead and taking people to the point of a sale where a sales funnel captures and then leads people through the sales process via a series of pitches, etc.

In businesses where the marketing and sales departments/people are separate roles from one another, the two different concepts are implemented separately with Marketing Funnels working to create interest at the top and acquire clients at the bottom, these acquisitions becoming the top of the Sales Funnel.

In smaller businesses, this distinction may become a little muddled as employees may need to wear multiple hats, but for the sake of this article, we’ll go with the simplest viewpoint.

Your marketing is responsible for compelling an individual to become a potential client by creating awareness. It will typically focus on a broad area through a variety of methods, with the idea of attracting as much interest as possible. These days this of commonly done via social media, paid advertising, blog posts, and PR. Thanks to the internet, the possibilities are almost endless when looking for a target audience.

This initial scouting is the TOP of the marketing funnel. The goal of these endeavors is to provide enough information to interest the general masses in taking action and becoming potential clients.

The final goal is to end up getting the potential client to provide contact information and hopefully specific product interest. This can be accomplished in a number of ways including a free eBook download, providing a contact form with the promise of more info, calling a toll-free number, or any other process you can collect their details. This result makes up the BOTTOM of the marketing funnel.

By acquiring this info from a potential client, you will then be able to move them into the procedures outlined on the sales side and bring them to the TOP of the Sales Funnel.

Different businesses will show a variety of ways that this transition from Marketing to Sales may happen, but the overall desired result will be the same, gaining a loyal and long term client that will refer others to a business’s products and services.

So essentially, sales have the power to change condition through the skills of the sales team. A sales funnel dictates the actual steps used to lead your customer towards the final goal, the actual purchase or use of services that you are offering.

Marketing, however, generally does not possess this same power. It needs to work with conditions as they come. The use of a marketing funnel is to create some anticipation about what is being offered or sold.

Both Marketing Funnels and Sales Funnels can become very complex systems with numerous sub-steps within each primary step, depending on who your client is compared to what you are offering.

Monitoring the social media marketing landscape is vital to your success.

September 26, 2017   No Comments

Online Marketing on a Budget


Marketing is one of the single most important things you need to do to succeed in the business world. The problem? It can use a lot of cash to make it work. For an entrepreneur just getting started, marketing budgets can often be practically non-existent.

Fortunately, the age of the Internet has made it easier to run a full-scale marketing campaign with very little cost up front. Here we’ve put together a list of ways you can utilize online marketing resources, often for free. Yep, FREE!

Online Review Sites

Making sure your business is listed on online review sites is important. Not just for traffic and product sales, but for ensuring your online reputation stays positive. The following sites are some of the most influential review sites out there.

Google My Business Page: Setting up a page here will get your business on Google Search, Maps and Google+, as well as allow customers to review your business. Local business reviews usually receive high rankings in the search results, giving you some great, and free results real estate.

Yelp: Since it’s the biggest online review site, creating a Yelp listing is definitely worth it. It gets you in front of the site’s more than 140 million monthly users and, it’s free.

Yahoo: Yahoo offers local businesses the option to get a basic business listing in its directory. Listings are incorporated with other of their products like reviews, maps, and events. And yes, it’s free.

Social Media Marketing

Industry Groups: Choose two or three groups in your business’ industry on Facebook and LinkedIn. By offering advice and support, you help establish yourself as an expert in your field. You can even take it a step further and create your own groups. Eventually, these outlets will build your reputation and drive sales.

Facebook: If you haven’t already signed up with social media platform, Facebook is probably one of the best places to start. Since its inception, Facebook has been in the fore front of social media advancements and has developed and perfected a number of tools for small businesses.

Twitter: This platform has proven to be a powerful, platform for immediate information. By studying and following people in your industry or expertise, you will quickly learn, some dos and don’ts figure out the best way to use it, then set up your own feed and start to Tweet.

LinkedIn: The fastest growing and most influential professional platform online, LinkedIn has done for Professional Media what Facebook did for Social Media. Set up an account to meet, engage and, connect with other professionals about jobs, careers, and branding

YouTube: Visual marketing, especially in the form of video, is still at the top when it comes marketing. With You Tube, this form is now more accessible. Use it to tell a story, showcase your personality, or demonstrate a product without having to pay for ad time on TV. You can be as casual or formal as you want, as long as you are ready to be on camera.

Monitor Brand Mentions: It’s now easier to keep up with what’s happening. Using a social listening tool like Social Mention to monitor and contribute to conversations happening in your industry will help you stay current on trends without having to spend every hour surfing postings.

Blogging: In addition to your own blog, find other blogs and websites within your industry and create Guest posts. Comment thoughtfully on blogs and then leave your website URL in the appropriate field, just be sure to use your real name or business name, not keyword-rich anchor text. Noticing others will get you noticed as well.

Installing a free social sharing plugin on your blog, like Share Buttons, makes it easy for your readers to share your posts and increase your audience.

Other Ways to Get Yourself Noticed

Hold free webinars on your site: If you’ve researched this prospect before but decided it would be too expensive, consider some of these alternatives. WordPress has a webinar plugin called WebinarIgnition, with a one-time cost of $97 for unlimited webinars with unlimited attendees. Or, you can utilize your Facebook account and do a Facebook Live event.

Join Forums and Answer Questions: These days there are multiple forums out there for just about anything. Take the time to make meaningful contributions to conversions by providing real assistance to those posting the questions. This will get the attention of other readers and make them more inclined find out more about you. You can get started on sites like Quora, where real people are looking for answers to questions. Search the site for relevant questions you can answer intelligently.

HARO (Help A Reporter Out): Sign up and get free PR by responding to relevant media queries. This will turn into free mentions and links in publications like Huffington Post, Forbes more.

eBooks: Anyone can be an author and publish now. Whether it’s about business or, choosing the best wine, you can create an eBook simply and for free. Just input your content into chapters using MS Word. Add some images and links, edit, review and spell check. Then save it as a PDF and you have an eBook. Post it on your website, blog or offer it in exchange for a person’s email address, aiding you in growing your email database.

By now you may be experiencing the feeling that the room is spinning out of control, knowing that there are so many options out there that you can implement.

Not to worry. Look at the list and narrow it down to 2-3 options you are really excited about. Once you have them under your belt, move on to a few more.

As a special treat for you, here is a link to a Forbes article outlining 33 great marketing tools for professionals.

Ready…Set…Go!!!

September 21, 2017   No Comments

Increase Your Traffic with Improved Image Names


We all know the old cliché, “A Picture Speaks a Thousand Words.” From the oldest cave paintings and Egyptian hieroglyphs to today’s social media shares, we are consistently finding new ways to use images to communicate, tell stories, and make sales.

When it comes to e-commerce, companies like Amazon owe a large part of their success to imagery. To hold the customer’s attention, most product descriptions need to be short and to the point. This means you want the photos to speak volumes.

Imagine if you will, you’ve gone through the effort to create the right product, buy the ideal domain name, paid for marketing ads, and launched the perfect website. So, why isn’t traffic to your site what you want it to be?

You need to make sure your buyers can find you, or more importantly, your product. One way to do this is through Image Optimization or, Image SEO.

Choose a Descriptive Filename

By now in your journey through online marketing you’ve probably heard the word “Keyword” from a vast number of sources. According to most experts in the SEO field, keywords appear to be the end all be all of SEO. Primary Keywords, secondary Keywords…Google “Keyword” and the list of sources of info will probably go on forever.

With Image SEO the first location to use your primary keyword will be the image filename.

This means if your image is a women’s top in a specific abstract design, the file name shouldn’t be DSC12345.jpg. Instead, you want to rename it:

“ann-monique-womens-top-abstract-v.”

This gives the search engine spiders something to grab onto and take back to their part of the web.

Start a file name with a lowercase letter or a number and remove all spaces. For multiple words, join them with a dash.

Make the Image File as Small as Reasonably Possible

Loading times can be crucial for websites to maintain traffic. The faster the site, the easier to visit it. Images can have a huge impact on this. Standard resolution for a screen image is 72ppi and most web pages won’t need an image to be more than 1000-1200 pixels wide.

To put that into perspective, a typical smart phone camera today will give you an image at 72 ppi but the file will often be over 3000 pixels wide (or more).

When you are using a website builder online, you may have the advantage of the builder site doing some downsizing work for you. If you aren’t sure yours will, or if you expect to have a lot of images to process, getting a program like Adobe Photoshop would be a good investment.

There are also a few online image editors that work quite well and often don’t cost a thing or have a minimal membership fee with added benefits. Two of my favorites are PicMonkey and Pixl.

Alt Text-aka-Alt Tags

When you get to the point you are ready to upload your image, you will often be given an option to add “alt text” or “alt tags.” This is another good place to use keyword placement.

In one of Google’s articles about image publishing guidelines, they include a section on creating great alt text. Google places a high value on alt texts. In the article, they give the following reasons to consider:

Alt Text provides Google with useful information about the subject matter of the image. They use this information to help determine the best image to return for a user’s search.

Many people, like users with visual impairments, may not be able to see images on web pages. Descriptive alt text provides these users with important information.

https://support.google.com/webmasters/answer/114016?hl=en

To JPEG or PNG?

In most e-commerce catalogue pages, the product is shown in a specific place on the page that doesn’t overlap any other image or text. JPEG images are most commonly used for this. I’m adding this quick highlight in case a need arises for you to remove the background of a photo.

JPEG images include a visible background showing behind any curves or irregular lines. If you’ve taken the trouble to remove the background of the photo of a product but, save it as a JPEG (JPG), you will still be stuck with a background color when you re-open it.

PNGs allow you to make the background transparent so the image can be used on top of any color, texture or other text. This can be helpful if you decide to show multiple products in one virtual shot but don’t have the means to retake the photo.

So Now You are Ready

As history shows us, images will continue to be a primary tool of our culture and the world around us. Now you have the right knowledge to take your products to the next step. Taking the time to Incorporate these into your regular marketing routine will assist your product’s ability to be seen in your customer’s searches and get you the traffic you desire.

So, get your images together and make them work even harder for you.

September 15, 2017   No Comments

How to Market Your Service Based Business


What is a Sales Promotion?

When selling a product, marketing usually comes fairly easy. Your marketing campaign revolves around the product for sale and how it can be used.

When you own a service-based business, the marketing may require a different approach. Instead of marketing product features, you have to market yourself and your team. The good news is, people are always looking for reliable services, no matter the type. You just need to make sure they find you and not your competitors. Here are some techniques that will help you accomplish this.

Connect with Your Own Community

Established local businesses have their own clientele. And, they may only be able to handle a certain number of clients. So, if you treat these businesses respectfully, they may refer clients to you when they are at their capacity. A good way to connect with your community is to be involved with the local Rotary Club or Chamber of Commerce. These associations will connect you with other businesses that welcome assistance from a peer.

Use Social Media and Networking

By now you’ve probably created your business website. Now, you need to consider establishing your presence on Social Media. Starting with each of the following will give you a strong foothold:

Facebook Business Page
Twitter Account
LinkedIn profile

There are a number of other social networks out there you may also find suitable. Once your pages are all set up, stay on top of them. This can be achieved by responding to customer inquiries, posting valuable information, and providing relevant updates.

As you cultivate this audience, you will build a following that will continue to reach more and more people over time.

Offer Incentives

Customers like to take advantage of a good deal. Special promotions are a great way to let them. While a promotion might cut into your profits initially if it brings in new customers the payoff could be worth it. You need to make sure you find a balance between your pricing needs and your customer’s idea of a good deal. You can even utilize your Social Media presence to promote your incentives without extra cost to you.

Empower Your Clients

Often with services, the service providers have so much control over how the service is provided, this can sometimes cause a feeling of detachment for the clients. To prevent this separation, try to make your clients feel involved in the process by underlining their significance in the process and reducing the visible influence of your own position.

Stock Up on Business Cards

Even within the Digital Age, business cards are still a valuable tool, especially if you are an individual or small business. You can network with other local businesses, asking if you can leave a stack of cards in their lobbies. You can also pass them out to other business owners at networking events, social engagements, and class reunions. They can also be passed from customer to customer the way word-of-mouth advertising is accomplished. These days you can even get your first set the same day by taking advantage of in-store printers, like the ones found at Staples and Office Depot.

In the long run, the success of your business will depend on the quality of your services. Here we’ve provided a few easy ways to get your marketing and your service-based business off the ground and increase your ability to communicate what you have to offer to a potential client.

For more ideas on how to market your service business check out this post at the wix.com blog:

5 Ways to Market Your Service Business Like a Stellar Product

You may find that not all marketing techniques will work with every target market, but, with patience you will find what methods will work for you and help you develop an effective strategy.

September 6, 2017   No Comments

How to Best Promote Your Sales Promotions


What is a Sales Promotion?

When done correctly, sales promotions can transform a business. Most of us these days know sales promotions are usually designed to increase sales or, encourage the use of a service. They are also often one type of marketing strategy confused with general advertising. In fact, the two are different. Because, each entices a different part of the buyer’s nature.

Advertising is emotional in nature. It induces consumers to purchase products or services through images, sounds, and experiences. Sales promotions draw on a customer’s logic.

To get the most out of the efforts you put into creating a promotion, it’s important for you to promote your sales promotion. I know, that’s a lot of use of the base word promote, it’s confusing, but accurate.

Promoting Your Promotion

This concept is often where many small businesses and entrepreneurs come up short and, usually happened in one of two ways.

The first way is that many businesses simply don’t let their customers and potential customers know there is promotion opportunity going on.

When it comes to small business marketing, the first thought is advertising, but this can add expense. Here are some optimal ways you can get the word out, without breaking the bank.

Highlight the promotion on your website home page.
Create a web page specifically about the promotion.
Post the info on your Social Media Pages and Blogs.
Where permitted, include it in guest posts on other pages and blogs.
Sent email notifications sent out to your approved email contacts.

These steps will go a long way in getting the information out there.

The second way many businesses aren’t successful with their promotions is that they, get the word out but, put out the wrong information.

Your first instinct will probably be to make your message about your offer, and that is a good place to start. But, your message should also be about your customer. More specifically, how they will benefit from the offer you’ve taken so much time to plan and execute.

Let’s say an accounting firm decides to run a discount promotion on all services they provide, for a specific period of time. To promote this, they start sending emails and posting on Facebook that for a limited time, clients can come in and receive a discount for any service they need. Most people will see the post or email, make a quick mental note about it, and then move on with their day.

The communication aspect was successful, but the desired conversion wasn’t. What you need to do next is persuade your client that this will make his or her life easier.

Persuasion begins with building a link into your customer’s head. Start by thinking about your service promotion from your customer’s viewpoint. Then make a list of the things that may be on your customer’s mind. Some examples could be, whether or not their job is currently stable, whether they should buy a new car or even, where they are planning their next vacation.

No matter what they have in their heads, there is a good chance they are not thinking about seeing an accountant. It’s your job to put the idea in their head and then, attach it to the things they are thinking about:

“Want to fly during your next vacation instead of drive? Let us help you find your maximum deductions and use your larger tax refund to start a vacation fund!”

Next, go on to explain the benefits of having a professional go over their taxes instead of doing them at home.

Last, include an effective call to action: “Call now for your appointment!”

Now that you know how to promote your promotion, take a look at this article on ThriveHive.com for examples of what kind of promotions you can consider offering.

September 5, 2017   No Comments

Generate More Traffic Via Social Media Influencing


Word-of-mouth, 20-50% of all purchasing decisions are made from it. Customers are more likely to respond to endorsements from a person they respect than to advertisements. In the world of digital relationships, word of mouth extends beyond friends and family, and into the realm of influencer marketing.

Twitter has shown that:

49% of buyers will seek advice from social media influencers.
20% of users said that Tweets from an influencer motivated them to share their own product endorsements.
40% of users claimed they made a purchase as a direct result of an influencer’s Tweet.

Who Is a Social Media Influencer?

A Social Media Influencer is a user of social media who can show a level of authority in a specific industry. They have access to large audiences through their knowledge and scope of impact.

So, what is Social Media Influencer Marketing?

Influencer Marketing is the practice of creating relationships with people who can then build additional relationships for you in return. Whether the audience is small or large, an influencer can touch consumers via social networks and blogs, in ways traditional branding may not be able to reach.

Influencer Marketing Strategy Components

Celebrity endorsements were the original form of influencer marketing. We’ve all see T.V. commercials where a well-known person takes 30 seconds to tell you how great a product is.

Now, with online media, regular people have become online “celebrities” with highly engaging social media followings. A survey last year found that YouTube creators took eight of the ten top spots in a survey of influencers, outranking traditional celebrities.

Increase Your Traffic by Becoming a Social Media Influencer

Social Media Influencing has become very popular with blog enthusiasts to make passive income through affiliate marketing and utilizing these Influencers have become standard practice among many of the top companies selling on the market today.

But why stop there? Why not generate even more leads and traffic to your Brand by becoming one of the Influencers yourself. There are a number of recommended actions out there to become a social media influencer. Here we’ve gleaned together some steps to help you to get started.

Choose 2-4 social media channels you’ll use to cover your subject, taking into consideration what you excel at. Are you good at writing engaging posts on Facebook and Twitter, or are you better at photography or creating and editing your own videos? The type of content you want to publish should showcase your best skills. If you’ve decided to be a platform-specific influencer, clearly, you’ll want to use that as your primary social network then utilize the others for greater exposure.

Create a strategy for your content. What are your information preferences? Try to imagine why people will be enthusiastic to follow you, then plan accordingly. Try to plan for at least 3 months in advance, prepare the strategy, and then start posting.

The purpose of your content is to attract people. To accomplish this, you must be publishing consistently. You know what message you want to convey so stick to it, but also make sure you are keeping a lookout for new info.

Promote yourself by guiding your audience to your content. Share it everywhere it might seem interesting to other followers. Build your community by going to forums, fan pages, and inviting new people to engage with them as well.

Contact other people and brands in your industry. Chat, comment on other posts, exchange likes and ideas. One of the fastest ways to gain status is to contribute your unique content to other blogs and publications. Guest postings can improve your merit among peers and increase traffic to your own blog. Show that you notice other people and you’ll start to be noticed too.

Over time your efforts will start to pay off. You’ll begin to cultivate an audience that will listen to and follow you. The more people that join your audience, the more seriously your views will be taken and the level of influence you create over others will increase.

Publish on LinkedIn. People generally believe LinkedIn posts are from the most influential leaders in a particular subject. So, in addition to your own blog, create posts using LinkedIn’s publishing platform. You can accomplish this most easily by cutting and pasting your previously published blog posts and add a headline with keywords and an image to draw the eye. Consequently, when people in your network also see your articles on LinkedIn, they will start to view you as an authority too.

Finally, keep your content and sources organized for easy access. This way if someone asks a question about a particular post, you can easily answer the question or elaborate. This will also assist you in giving the appearance of having a good knowledge base of your subject. There is no reason to hold anything back. Sharing your expertise is how you can truly be a good influencer.

So, make sure you interact and build meaningful relationships with your audience as well as your peers. This way you can present yourself to brands as having a strong following in your subject.

For additional info on becoming a Social Media Influencer, check out this post at Marketingland.com

September 1, 2017   No Comments