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A Halt in Traffic: Lack of Reviews is Effecting Your Business and Here’s Why

Reviews are a great way for your customers to get an idea of what your customer service is like. Through reviews they know what services your offer, how well you offer them, and the quality of your products without even leaving their home.

Reviews are also a valuable tool for a business to know what their customers think about them. It’s a convenient way to get honest feedback of your services and find out what you need to fix to keep your customers satisfied.

What your customers say about you is just as much advertising for your business as any marketing strategy you could employ. It’s unfiltered, honest, and sometimes a bit dramatic.

While reviews can be loud and sometimes deceiving, no reviews at all can garner the same effect. Are no reviews better than bad reviews? Read ahead to find out.

Is your business good or bad? No one knows…

90% of consumers read online reviews before visiting a business. If there are no reviews, there’s no way for a potential consumer to know whether your business is worth visiting or not.

Google has made it convenient to avoid businesses that have a bad reputation without setting foot near their actual establishment. Ensuring good customer service, professionalism, and reliability are now easier than ever.

While this has made the shopping process easier on the consumer, the same can’t be said for businesses. Why would a customer visit a business with no online reviews when they can find a place that people can confirm they will have a good experience?

Place yourself in the mindset of a consumer. When you’re looking for a product or service, chances are you are not in the mood to experiment with quality and service. A business with a lack of reviews leaves much to the imagination.

Unfortunately, reviews are one of those things that without them, people will stay away. How do you get more reviews to establish the authenticity and reliability that you know your business has?

Encourage customers who buy a product to review your business at the check-out counter or shopping cart
Follow-up with a customer to see how they like their product or service and ask permission to publish their responses or quotes

Customers can’t trust your business

As with anything, rather than jump into something they know nothing about, customers like to do a little research about a business before they visit. They want to know all about who you are, what you do, and how you do it.

It’s fair to say you wouldn’t hand your money over to a stranger. Neither would a potential customer trust a business they know nothing about.

For instance, if you’re looking to get your wedding cake made, an online review of a local bakery could go a long way. What does this bakery offer? What do their cakes taste like? Are the bakers experienced in making what I want? Will they deliver on time?

You’re not going to go to a bakery that has no reviews. What if you get stuck with a cake that looks terrible or tastes… not like cake?

Your customer is the same. 72% of customers say that positive reviews make them trust a local business more an 88% of customers trust online reviews as much as personal recommendations.

Don’t make the review process a chore

It’s common for people to think “I had a good experience with this company. I don’t feel compelled to write a positive review because if my experience wasn’t positive, then I would let people know about it”.

This mentality follows the idea that people are more likely to post negative reviews rather than positive ones. You need to encourage your customers to move away from this mentality and share their good experiences, just as they share the bad.

Just because there are no positive reviews doesn’t mean there are no positive experiences—but your customers don’t know that. Increase the amount of positive reviews for your company by making the review process as easy and attractive as possible:

Send a direct link to your profile on review sites
Encourage your customer to rate your company on Facebook
Provide incentive for posting a review
Create a memorable customer service experience worth sharing

A few reviews are better than no reviews. Make it a point to share your positive reviews across social media platforms for maximum visibility.

The importance of online reviews

Business that are “comfortable” with their following and can’t complain about their profits tend to ignore online reviews. They are satisfied with what they can see in front of them, but they have no idea how the internet could ruin their reputation or stunt them from growth.

Online reviews influence:

Buying decisions
Online rankings
Conversion rates

Customers are likely to spend 31% more on a business with “excellent” reviews. Businesses that neglect the importance of online reviews are missing out on profits. They’re not necessarily losing money but they could be making a lot more.

There will always be competitors. Online reviews affect how you fare against local competition and can keep you aware of your shortcomings.

The more honest reviews you have, the more your product will sell because customers must find out for themselves if what is being said is true. These reviews are sincere and show that your company has nothing to hide.

August 4, 2017   No Comments

Capturing Centennials – Not Literally

For The Real Estate People…

August 3, 2017   No Comments

5 Elements that Are Impacting Your Organic Click-Through Rates


Click-through rates are a key metric involved with optimizing Pay-per-click ads (PPC). Click-through rates are not interchangeable with PPC or paid search ads.

You probably think that your organic search results are simply a consequence of your current ranking position. However, you have much more control over this. Click-through rates can be optimized to return a massive number of extra clicks.

Ads that gain more click-share will generate leads that will ultimately increase sales. While there are several ways to boost your organic click-through rates, here are 6 things that can be changed right away.

Keyword Selection

When it comes to increasing your organic click-through rates, picking the right keywords is the place to start. Your keywords are directly related to the relevance of searches, and they will determine how you frame titles for blogs, articles, and descriptions.

When picking keywords, it’s important to focus on highly relevant ones that relate to the product you’re selling or the content you’re writing about. If you’re writing a blog post about a certain product, choosing words that are commonly used in the industry are ideal.

The more the keywords in your blogs and ads relate to those of your business, a user is more likely to click on it after searching your keyword phrase.

Captivating Titles

When creating a title, you must have two goals in mind: to grab the reader’s attention and to entice them to click your link.

SEO is more than just rankings. Different skills in marketing, such as copywriting, can go a long way. A title that captures your audience’s attention is one of the ways to increase your click-through rates for the SERPs.

Always keep the keyword in the title, but save everything else for intrigue. A good title possesses a self-interest and newsworthy component. Titles that convey information quickly and spark curiosity in the searcher will having people flocking to your website.

Meta Descriptions

A meta description is the snippet of words that appears under a search title that basically summarizes the content of the page.

After the title, meta descriptions are one of the first things a searcher will see when they are looking at search engine results. Here is where creative copywriting comes in once more to attract clicks.

A meta description that will increase click-throughs should contain

Your chosen keyword(s)
Related phrasing to your chosen keyword(s)
Clear and concise wording about your topic

A searcher should be able to get the gist of what the landing page is about based off the meta description.

Call to Action

Content that has a strong call to action can convince a reader to come back to your content or even look through more. Relating your posts with “read this” or “click here” broadens the scope of your content and their search.

With a call to action, searchers will spend more time on your website, rather than on the search engine. With more content and keywords, you have that relate to your product of service, you can increase your organic click-through rates.

Table of Contents

When a person is scouring the SERPs, articles that contain a table of contents will include a “jump to” link. Rather than search through several results, searchers will gravitate towards the “jump to” link for convenience because they know your website has something relevant to their initial search.

Sitelinks

It is true that you don’t have control over the assignment of Google’s sitelinks. However, you can control which sitelinks you don’t want to be seen when a person searches your keyword phrase.

You can easily go into the search appearance settings of your website and “demote” the links that you don’t want to appear.

When a searcher is scrolling through the SERPs, it’s very easy for them to associate the sitelink with your brand name. Websites with an easy to use interface and clear navigation will have better sitelinks.

Taking control of how your website fares in the search engines is essential to internet marketing success.

August 2, 2017   2 Comments

4 Reasons to Integrate Podcasts into Your Content Marketing Strategy

Podcasts offer a unique marketing opportunity because they don’t offer a commercial break. While there are video podcasts with the chance for visuals, most fully rely on audio. This platform makes any advertisement messages a part of the show.

With the lack of traditional breaks for advertising as you would hear, for instance, on a radio show, podcast advertising requires their advertised messages to be highly relevant to their topics.

By advertising on podcasts, you can ensure that if your listeners are interested in your topic, a related product may fare just as well.

While this form of advertising is relatively new, consider the following reasons when deciding whether podcast advertising could be right for you and your brand.

People can listen on-the-go

Podcasts can be downloaded to any electronic device, which means your audience can listen to your show at their greatest convenience. Due to the relevance of ads to the program, ads become a part of the story and can be enjoyable.

Rather than being bombarded with tacky advertisements that interrupt their podcast, they can listen attentively as these ads are weaved seamlessly into the program.

In a study of over a quarter of a million listeners, 63% went on to purchase something they heard over a podcast.

An opportunity for new, targeted content

Most businesses have their hosts read their advertisement, and then attempt to make the information relevant to the show. Podcast ads need to be crafted, from the beginning, with the listener in mind.

Think about the format of podcasts—they are typically audio. Graphics that you’d typically rely on for a regular advertisement is no longer viable.

Audio podcast advertisements will rely heavily on text copy. Delivery will also be the sole responsibility of the host. Make sure that your podcast host can present your content in a way that you want your audience to receive.

Think about the following when crafting a podcast advertisement:

How does your product fit in with the theme/topic of the show?
Why do listeners tune in to this podcast?

A different marketing channel for added exposure

With podcast advertising, there’s no way for listeners to skip the commercials, so they’re most likely to listen through what you have to say. Don’t spend a great deal of time on the ad so that listeners can continue through the podcast without negative emotion toward the speaker.

In addition to podcast advertising, creating a podcast for your business is always an option. Remember to ask your listeners to sign-up and subscribe so they’re altered every time you post a new one.

Study our audience to know what content they’ll find interesting. Conversations and interviews have the highest listening for podcasts, but you can also try:

Discussion of hot/controversial topics in your niche
Expert insights
Research findings and case studies
Educational shows about processes in your niche
Up and coming trends in your niche

Do not use your podcast as a platform for a multi-minute commercial. This is not the place to bombard your listeners with a list of your new products and services that you offer.

Not many people have realized the untapped market that is podcast advertising

Podcast listening grew 23% in the past two years and is expected to continue this rise. Podcasts offer interesting audio content in the form of:

Personal stories
Professional and educational lessons
Debates

With podcasts being a new form of media, not too many people are aware of this opportunity. Advertising is inexpensive in comparison to more popular forms such as pay-per-click (PPC).

Podcasts are revolutionizing the media marketing landscape as a new way to deliver messages to a broad range of highly engaged listeners. Experiment with this new way to reach your audience and develop new content for this platform.

August 1, 2017   No Comments

Why Your Mailing List Is Your Most Powerful Online Marketing Tool

The number one way to really convert website visitors into actual customers is through email correspondence. I can’t tell you how many times this has personally worked on me. A company sends an alluring email, you open it, and then realize that hey, this is really cool and the next thing you know, you’re about to check out your cart.The number one way to really convert website visitors into actual customers is through email correspondence. I can’t tell you how many times this has personally worked on me. A company sends an alluring email, you open it, and then realize that hey, this is really cool and the next thing you know, you’re about to check out your cart.
This is the real power of email marketing, which many online business owners might underestimate as a powerful lead generating and conversion force. The idea of being an online business does not negate the need to connect with individuals, and emails provide a convenient and also effecitve way to accomplish that. This means that if nothing else, when visitors come to your site, this is the one piece of information you want to ask them to leave with you before they go.
A large following on twitter or Facebook and other social media platforms will never guarantee you the levels of conversion and profitable traffic that email will. In fact, if you get on to platforms like LinkedIn, which has millions of business contacts and prospects, you can get information which will springboard you into making connections and grow your business to proportions you never thought possible.
The Benefits of Email Marketing

  1. Email marketing provides you with a direct and safe way to interact with customers, and present the offerings of your business to them. The awesome thing is that you get to control the frequency of your emails and also personalize them for your audience.
  2. Research has shown that return on investment rates produced as a result of email interactions, are the greatest you will ever receive, than from any other marketing method you use. This means that your company really needs to go all out in terms of collecting email information from prospective clients, and on members in your target groups to really get in on this cash cow.
  3. In additon to desktop users, you can reach a wider number of prospects who view emails on their mobile devices. This further increases your scope to make connections, which means that your business will have to consider formatting these emails to be displayed attractively on smaller mobile screens, not just desktops. Don’t run the risk of having your valuable messages deleted because they don’t display well on a mobile screen, so cover all the bases, and don’t let this be a cause for loss of revenue.
  4. All you need is an interest catching subject line to encourage your reader’s further interest i n exploring the message. You may also chose not to make your message too lengthy. Keeping it simple may be very appealing especially to busy people and also appear more personal.
  5. You can easily combine the your email marketing efforts with social media marketing, by using videos for example, in the body of your email, which can then easily be shared on social media platforms to greatly increase the scope of your reach.

How To Get Your Hands On Mailing Lists
You can acquire email subscriber lists through the database that you have created on your own website. Additonally, you can reach out to mailing list brokers who will provide you with targeted lists, based on your specifications, for a fee. Alternatively, you can get this information through public records,although it may not be as profitable for you as your own company list or a puchased targeted listing.

July 27, 2017   No Comments

How To Marry Your Offline Marketing Strategies With Your Online Marketing Efforts

Because so many people make use of the internet for basically anything you can think of, the offline side of marketing efforts is often overlooked. While the use of the internet for putting your business out there guarantees global reach, and visibility, there are many other tactics you may want to try that can give you an added push and of course, be profitable. Making physical connections with people is a vital part of the business building process, and should not be side-stepped when trying to grow your business.

In fact, combining offline and online strategies, produces the perfect marriage of forces to drive your business forward.

Make Use of Trade Shows and Expos
You can actually search online to see which trade shows related to your field of business you could take part in. You could split the cost of a display space with another business to minimize your costs.

Even if you decide not to exhibit via a booth or table display, you need to be prepared so that you can garner leads through this medium. Making use of print media through flyers and business cards which you can personally hand to patrons, is a great step toward building your network.

Volunteer for Local Projects or Causes
Making yourself visible in your community is an excellent way to put your business name out there and get noticed. When you share your knowledge base with others, while giving of your time in local charities and events, this certainly helps boost your visibility. It fosters their trust in you, boosts your credibility and gives you a business edge.

Utilize the Press
There are many local talk shows, whether on the radio or on television, who’ll welcome the opportunity to interview local entrepreneurs. Do your research to find ones which air at a time when audience reach would be greatest and also has good viewership or listenership. This is your opportunity to introduce a lot of people to your business, so represent yourself well and really sell your business and you’d be surprised how well leads are generated from this method.

You can also make use of the printed press. They are also usually very open to doing write ups on local entrepreneurs, providing background information and of course, your business information. This is an excellent opportunity to direct attention to your online business and create further traffic.

You may also choose to pay for advertising slots in local papers if you determine that reaching their target audience will also translate into reaching yours as well.

Leveraging Networking
Making connections with other business owners through associations or other groups gives you the distinct advantage of being able to make valuable business contacts. Having a direct link to these movers and shakers in the business world and being able to reference them, with their permission, in your business transactions, will give your credibility an added boost.

The Bottom Line
You need not invest all of your time and efforts solely into internet marketing. Some of the greatest impact that has been made by successful businesses is through person to person contact. When they see you as not just a virtual entity but as a real individual behind a business, it really helps to make an impression and every business needs to cater to the different types of customers out there.

You also don’t need to think of this method as a replacement for internet marketing. Rather see it as a beautiful opportunity to support and create synergy with what you’ve already been doing. Having a foot in two doors is much more prudent than limiting all your lead generation prospects to a single method or platform.

July 24, 2017   No Comments

Why You Need To Get Into The Mind Of Your Audience

If you’re looking to drive sales through increased traffic to your website and grow your business, the key determinants of this are your site visitors, your audience. The only way to truly see your marketing efforts pay off is to identify the clients most likely to engage your business, and produce a conversion for your product or service. To get hold of this information, there are a lot of software and programs available to help you collect this valuable data.

Many entrepreneurs spend generously on marketing campaigns to yield good conversion rates for their businesses. Garnering information based on the habits of your potential clients is a solid way to determine if many of your strategies are viable. Using software that can both gather and analyze your data will save you much time, instead of having to do it manually, and will provide you with well needed direction for the implementation of future strategies.

Once you have the data in hand, it’s time to get to work. These programs will provide you with basic information such as gender, age, and location. While these are good metrics to have, they really don’t tell you much, so a more sophisticated program which gives more substantial information relating to their educational background, their social media and general internet habits, and even where they live, gives a more complete picture of your ideal client-the one who will convert for you.

Since audience reach is a big deal, it’s likely that your marketing budget may be quite sizeable. The results of your audience information search will help you to see if you need to pump money into other areas of marketing or if the methods you’re currently using will suffice, or can be utilized in more effective ways.

The money you’ve spent on marketing and advertising is an investment in your business, for which you’d like to see returns. This targeted information will help you to figure out when and where your most likely clients shop and browse, then, you can use directed advertising to appeal to them on those platforms. When you’re clear about your brand and what you want it to say to potential clients, leveraging this along with the information you were previously armed with, will help you reach them in a most effective way and will yield the conversion you seek for your business.

It’s more than likely that you conduct business online as well and have seen pop up ads and other forms of advertising which make you wonder how these sites are able to determine your interests. This is because many of these sites use the same strategies with you, that you’d like to use with your clients, to increase your own profitability. It must be very clear now how this approach makes a lot of sense.

There’s no miraculous way to generate greater website traffic which converts to sales. Using structured and proven approaches which generate meaningful information, like this one, really is a logical way of gauging how to position yourself from a marketing perspective, thus putting you in a prime position to engage with your target audience.

Naturally, you’d love greater insight as to where you can get a hold of a host of internet marketing tips and strategies to increase your conversion rate and grow your business. There’s a tried and proven way for you to do so. Why not check out this done-for-you system, to find out how you can use various methods and find different resources to help you achieve your growth goals for your business?

July 20, 2017   No Comments

Seller’s Market

July 18, 2017   No Comments

How To Use Targeted Ads To Generate Traffic With Facebook

With the billions of people who use Facebook all over the world, this platform represents a gold mine when it comes to reaching people and generating traffic for your online business. As an entrepreneur you always have to be thinking about the most effective ways to raise the profitability of your business and this seems to be one of the obvious choices.

We’re not just talking about free advertising. Using the free method gives you a much smaller scope of reach than paid advertising would with Facebook. You can choose the frequency and the scope of your campaign, and also determine how to position if your business offering fits in with their advertising models.

How To Do It?

You have the option of promoting your business through posts made on your page, directing users to your website, and Facebook page promotion. What will prove most effective for you, is to have users directed to your website, which shifts the focus from your Facebook page and have prospects looking where the real action takes place. This is what will increase your chances of making an actual sale.

Through Facebook’s platform you’d already have made choices as to the demographic you’re interested in reaching so each visitor is a potential client.  You’re already attracting the kind of traffic you’re looking for.

Develop The Art

You need to bear in mind that Facebook users in most cases are looking to connect with people they know or are seeking out acquaintances. Their primary focus tends not to be on making a purchase. You will find though that pages offering a service tend to do pretty well. You’ll therefore need to consider how to create a catchy ad, which will capture your audience’s attention and urge them to consider giving you more than passing glance.

The ideal approach is not to try to fill an already existing need; ads are full of this. You want to create a demand, which is more likely to get you noticed and followed. Of course the objective is always to move the traffic to your website.

How To Properly Target?

Facebook offers you so many choices in terms of deciding which categories of individuals you want your ads to target. Among the most important categories are location, gender, age and interests.

You really want to zoom in on the matter of the interest of your audience and we’re not just talking about their general interests only. While this may be somewhat helpful in determining what might be appealing to them, the real winner is the specific interests they’ve listed on their profile.

In looking at their specific interests, you also want to take it a step further by researching just how much those interests mean to them. This will allow you to really fine tune your target audience so that your likelihood of traffic generation and ultimately conversion, will increase.

Ad Structure

You also want to give attention to the structure of your ads in order to target properly.  You can use original, purchased or (legally) free images to promote your ad. Choose carefully so that your image will speak to or resonate with your targeted audience.

Use clear and concise text with an easy to read and understand message. This is where you’ll have to find your creative side, or draw on the expertise of someone, paid or otherwise, who can assist you with wording.

If you have a business model that will allow you to make effective use of Facebook’s advertising platform, then learning how to utilize it effectively will help you create targeted ads for the right demographic. Making use of the tips provided and taking the time to get familiar with the ins and outs of the advertising platform, will generate traffic and revenue for your online business.

July 17, 2017   No Comments

What To Do About Bad Customer Reviews

In order for your business to grow and to generate greater customer traffic, making use of customer reviews is an excellent way for people who’ve had a previous experience with your business to share their opinions. This information also provides you with valuable insight on how to make improvements which will in turn be more beneficial for your business.

Many business owners fear negative public reviews and as result, some opt not to make this a feature of their websites. This may not necessarily be the best call simply out of fear of bad reviews, because remember, even though conducting business online is so convenient, many clients are still looking for the human element. This is where reviews come in, be they good or bad.

Even if you don’t make that feature available to them, they can post reviews about you elsewhere. You can make the best of a negative situation simply by how you respond to it and there are things you can do publicly and behind the scenes to mend fences. The following points give options as to what you can do to smooth things over, while also trying to, maintain good relations with a disgruntled client.

Address Negative Reviews Right Away

While you may seek the intervention of a website moderator to have the negative review removed if you feel that it has been unfairly made, you might not always be successful in having this done speedily if at all. Learning how to address the negativity by making a public response to your disgruntled client should be your first action in the scheme of things. Responding publicly and as soon as possible, lets your client know that you’re interested in addressing their issues, and also lets potential clients know that you’re interested in addressing matters which may have caused conflict.

In making your response, you need not be too detailed in terms of the issues that arose, however you’ll want to let the client know that you’ll make further contact to seek resolution. Be dignified and maintain your respect as well as that of the client.

Pursue Resolution

In reaching out to your client, let them know that you have an understanding of their issue as presented by their complaint, apologize for your company’s role in the unfavourable experience, and offer solutions or foster discussions for resolution of the issues. Your aim is to see if you can retain your customer and also arrive at an amicable agreement. You’ll have to assess the situation to see if any concessions may be necessary based on the circumstances.

Ask Politely For A Positive Review

Don’t be afraid to ask your client for an amendment to their previous review or to write another one which would more accurately reflect the existing situation after resolution. This will prove very helpful to your site visitors who might take note that the matter was addressed.

How Addressing Negative Reviews Affects Your Image and Progress

Your ability to handle a bad review successfully will equip you to deal with any situations which might arise in the future. Being willing to face them head on rather than shying away gives you the prime opportunity make improvements to your processes. You’ll also demonstrate a high level of professionalism and good customer service which may serve to re-instil a measure of credibility to, and confidence in your business.

Your potential clients will be able to see that you’re forthright and serious about delivering quality, regardless of the situation. This will in turn draw traffic toward your business rather than repel it.

If you’re interested in learning how to generate more leads for your online business, you may want to check out this lead generation system, done-for-you system to discover what you can do to strengthen your marketing efforts.

July 12, 2017   No Comments